Best in Craft awarded to Salomon Ligthelm from SHIBOBO!
This month, we put the IDIDTHAT.co Craft Awards in the hands of two creatives who know a thing or two about what makes great work great, Michelle McKenna, Creative Director at Joe Public, and Sanaa Mothabisa, Director at Sanaa Films. And when it came to picking Best in Craft, there was no debate. Both judges had SHIBOBO!’s Salomon Ligthelm at the top of their lists. Take a bow, Salomon.
‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and VFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.
BEST IN CRAFT
BEST IN CRAFT (DIRECTION)
Autodesk ‘The World Is Yours For The Making’
SHIBOBO! | Salomon Ligthelm
Awarded by Michelle McKenna
Judge’s comment on DIRECTION:
“This one stood out because it arrested my attention from the opening second and kept me utterly captivated. A beautiful script is always a gift, but a great director knows how to grow it into something far greater than even its writers could conceive of. I like to think that’s what happened here – because every decision taken added an extra level of magic. Stunning cinematography, surprising choices, like flipped shots and juxtapositions of interesting multimedia elements in fast-paced rhythmic sequences, epic production value, an unusual VO delivery and a masterful manipulation of the track – each element added a tantalising strangeness and scale that made it unique – and confidently earned it my vote for Craft Best this month.”
– Michelle McKenna, Creative Director at Joe Public
“Yesis! There is something really beautiful about the relationship between what we create and how those creations, in turn, shape us.
I love how Salomon takes something so fundamental to being human and invites us to look at it differently. Making is not simply a profession or a skill. It is an instinct we all share. He places humanity at the centre and gives the film an emotional depth.
The visual language further reinforces this through the beautiful interplay between intimate human moments and monumental structures. It gives the film an interesting sense of scale, reminding us that creativity exists in the smallest gestures as much as in our greatest achievements.”
– Sanaa Mothabisa, Director at Sanaa Films
CRAFT MENTION
CRAFT MENTION (DIRECTION & EDITING CRAFT)
Anything Goes ‘Culture in Motion’
They Films | Director – Grant de Sousa
Tessa Ford Post Production | Editor – Jamie Taylor
Awarded by Michelle McKenna
Judge’s comment on DIRECTION & EDITING CRAFT:
“What an absolute visual feast. A stunning mix of techniques, merging into one really complex, layered, yet seamless piece that delivers beautifully on a theme that’s tough to do justice to. Major kudos to Grant de Sousa – and Jamie Taylor’s editing effort on this is just gorgeous. It’s the type of film you want to watch again and again, just to soak in its pure artistry.”
– Michelle McKenna, Creative Director at Joe Public
CRAFT MENTION (DIRECTION)
Discovery ‘The Fixer’
They Films | Robin Goode
Awarded by Michelle McKenna
Judge’s comment on DIRECTION:
“The judge’s note mentioned there was ‘rarely a dry eye behind the VT monitor’ and I started watching like a true skeptic. But Robin Goode achieved something special here. The storytelling was honest, understated and heart-wrenching, buoyed by an exquisite, localised take on Coldplay’s ‘Fix You’. Overall, so sensitively handled and beautiful, it just took me completely by surprise – and had me in tears.”
– Michelle McKenna, Creative Director at Joe Public
CRAFT MENTION (DIRECTION)
Discovery ‘The Fixer’
They Films | Robin Goode
Awarded by Sanaa Mothabisa
Judge’s comment on DIRECTION:
“I’m in my feels! This film feels like a reminder that love is the only sane and satisfactory answer to the problem of human existence.
I love how Robin’s direction captures such an honest expression of how we sustain ourselves through the love of family and the people who show up for us. There is something moving about the way these stories unfold. There is a tenderness to the storytelling that makes the film feel like a reflection of life itself. A reminder that so much of being human is about loving, caring for and showing up for one another.”
– Sanaa Mothabisa, Director at Sanaa Films
IDIDTHAT GUEST JUDGES:

Michelle McKenna, Creative Director at Joe Public
Michelle McKenna is a Creative Director at Joe Public and takes the agency’s purpose word, Growth, very much to heart. She’s been recognised from Cannes to D&AD to One Show, for work that illuminates brands, highlights serious topics, or, when things are at their most dire, work that helps people relocate their funny bones. She loves film, obsesses over craft, geeks out over language and teaches beginner Zulu, adult swimming and advanced pencil sharpening for young creatives.

Sanaa Mothabisa, Director at Sanaa Films
A recipient of the inaugural Loeries Young Directors Award, Sanaa has also earned international recognition at the Young Director Award in Cannes. Through his work, he continues to champion authentic African narratives, bringing fresh perspectives to the stories that shape our understanding of people, places and culture.
Sanaa Mothabisa is a South African film director and visual storyteller whose work is deeply rooted in culture, community and authentic human experiences. Growing up in Pimville, Soweto, has shaped his distinctive perspective, inspiring him to tell stories that celebrate the richness, diversity and spirit of South African life.
His commercial portfolio includes work for brands such as Spotify, Volkswagen, Three Ships Whisky, SuperSport, Infacare, Momentum and Savanna. His Volkswagen film Forever Golf and Spotify’s Sankofa, featuring Thandiswa Mazwai, are among the projects that showcase his ability to bring a strong cultural perspective and distinctive creative vision to the screen.
ALL CRAFT ENTRIES
Craft Entered: Direction
ENTRANT:
Company: Your Girlfriend
Director: Morgan Dingle
Craft Entered: Direction
ENTRANT:
Company: Your Girlfriend
Director: Morgan Dingle
Craft Entered: Direction
ENTRANT:
Company: Darling Films
Director: Alexa Wilson
Craft Entered: Direction
ENTRANT:
Company: Carbon Films
Director: Mzonke Maloney
Craft Entered: Direction
ENTRANT:
Company: SHIBOBO!
Director: Salomon Ligthelm
Craft Entered: Direction
ENTRANT:
Company: Darling Films
Director: Gale Maimane
Craft Entered: Direction
ENTRANT:
Company: Romance Films
Director: Justice Mukheli
Craft Entered: Direction
ENTRANT:
Company: They Films
Director: Grant de Sousa
Craft Entered: Direction
ENTRANT:
Company: Darling Films
Director: Chloe Coetsee
Craft Entered: Direction
ENTRANT:
Company: Spitfire Films
Director: Katlego Baaitse
Craft Entered: Direction
ENTRANT:
Company: Spitfire Films
Director: Katlego Baaitse
Craft Entered: Direction
ENTRANT:
Company: Spitfire Films
Director: Katlego Baaitse
Craft Entered: Editing Craft
ENTRANT:
Company: Tessa Ford Post Production
Editor: Jamie Taylor
Craft Entered: Production Achievement
ENTRANT:
Company: SHIBOBO!
Producers: Brian Crithfield, Boris Vosgatter, James Savage, Jesse vd Vyver

















