Carbon Films

Carbon Films is a creatively obsessed production company representing award-winning directors. We love great ideas and have the experience and talent pool to bring them to life.

Cape Town

Directors: Bruno Bossi / Daniel Morcos / Kevin Fitzgerald / Laurissa Vergottini / Mzonke Maloney / Porteus Xandau
Executive Producer: Kirsten Clarence

Company Website

We produce commercials for both local and international ad agencies and clients.
Our company is built on experience, with creativity at the center, designed to produce great work with great people.


9th Floor, 74 Shortmarket Street
Cape Town, 8001

Executive Producer | Kirsten Clarence
021 300 0423

Featured Work

Awarded by IDIDTHAT

AWARDED: BEST IN CRAFT (Direction Craft)

Bruno Bossi | Carbon Films
KFC Box Meals Campaign ‘Run, Strike, Late’
IDIDTHAT Guest Judge: Suhana Gordhan, ECD at Duke
April 2021

Suhana’s Comment: “The KFC Box Meals campaign is the kind of joy that demands repeat watching. The director could have overindulged here, milking performances and ‘hamming it up’. I like that restraint was applied and that the actors’ performances gave you just enough to want more. The food enjoyment is not hidden away and beautifully instigates the responses of the people caught in slow motion. Every choice was well considered – from art direction, to wardrobe, to music – resulting in the kind of effortless reward you want when watching a commercial.”

AWARDED: BEST IN CRAFT (Direction Craft)

Daniel Morcos | Carbon Films
‘Set Your Heart Free’ (Short Film)
IDIDTHAT Guest Judge: Chloe Coetsee, director at Darling Films
January 2021

Chloe’s Comment: “This spot makes you work for it, and I like that! In a spoon-fed commercial world it was great to get a sense of something before making sense of it. I love how the voice drifts through the contrasting visuals, creating a tension and offbeat pace. It’s evocative and playful and cool.”

AWARDED: BEST IN CRAFT (Direction Craft)

Porteus Xandau | Carbon Films
Polestar ’Sebastian Kienle’
IDIDTHAT Guest Judge: Fausto Becatti, director at Bioscope Films
December 2020

Fausto’s Comment: “Besides having a really cool name, Porteus also appears to be deft with his craft. This film stood out to me because beyond being gorgeous to look at, with a beautifully crafted and deeply considered edit, I felt intrigued and drawn in by all the elements together. The treatment of the voice and the typographic, extra bits to convey his story, there’s a level of consistent consideration that keeps it interesting but not all over the place. A strong marriage of the human story with the design elements of the car. Bonus points for making the car look incredible too. ”

AWARDED: BEST IN CRAFT (Direction Craft)

Bruno Bossi | Carbon Films
Extreme Energy ‘Unstoppable’
IDIDTHAT Guest Judge:  Lebogang Rasethaba, director at Egg Films/Arcade
November 2020

Lebogang’s Comment: “I have always been a fan of Bruno Bossi, firstly he has a really cool name and surname and it would be an affront to his ancestors if we didn’t see this name as often as possible. BRUNO BOSSI BRUNO BOSSI BRUNO BOSSI. But more than a cool cowboy with a fancy name he is a director who is full of surprises, has mad depth in his skills that are rooted in an understanding of the game 360. He has been around but he is still growing.”

AWARDED: CRAFT BEST (Direction Craft)

Jason Fialkov | Carbon Films
City of Cape Town ’16 Days of Activism’
IDIDTHAT Guest Judge: Ryan McManus, Regional CCO at VMLY&R South Africa
December 2019

Judges Comment: “I have to give this to Jason Fialkov for a beautifully directed set of 3 short ads. The performances that make these films are so subtle and nuanced, very well directed, and excellently and simply told. It’s the restraint that makes these films work, which I think can be one of the hardest things for a director to do, particularly when tackling a difficult subject. The kids are completely believable in their roles and the casting and performances are fantastic. The films feel like a moment from a feature film rather than a ‘commercial’, and it leaves the viewer with a powerful truth and importantly, an immediate behavior that can be changed. I like that they inspire action instead of just awareness. Congrats to Jason the team who put this together.”


Rob Smith | Carbon Films
Jeremy Loops ‘What Would I Know’
IDIDTHAT Guest Judge: Ryan McManus, Regional CCO at VMLY&R South Africa
December 2019

Judges Comment: “Rob Smiths film for Jeremy Loops is super original, somewhat strange but engaging piece. It’s one of those fun films that you want to watch and is a good bit of entertainment and an original angle, treatment and story.”


Rob Smith | Carbon Films
PhFat ‘Catherine’
IDIDTHAT Guest Judge: Fran Luckin, CCO at Grey Africa
May 2019

Judges Comment: “This one starts with a boy and a girl on a hill and ends with a haunting. I liked the visual intrigue of the seemingly natural changes of sky and light behind the characters as the camera moved around them. It was visually mesmerising but also made me feel like there was more going on here than was evident at first. Deceptively simple.”


Rob Smith | Carbon Films
‘Sea Bones’
IDIDTHAT Guest Judge: Nathan Reddy, Chairman & Founder of Grid WorldWide
January 2019

Judges Comment: “The ability to hold attention in a very distracted world is epic. Weird yet compelling. Here the craft is more about the tension of the character.”


Bruno Bossi | Carbon Films
Volkswagen Amarok ‘Stuntman’
IDIDTHAT Guest Judge: Bridget Johnson
May 2017

Judges Comment: “Special props to Bruno Bossi for his slick epic, Stuntman, for VW Amarok.  In this spot he manages to combine explosions, stunts, death-drop cliffs, a high-speed chase, a moving pantechnicon, base jumping and a super shiny Amarok, all with his signature polish.”


Bruno Bossi | Carbon Films
DebtBusters ‘Numbers’
IDIDTHAT Guest Judge: Mike Barnwell, Executive Creative Director at FCB Cape Town
February 2017

Judges Comment: “The first is Bruno Bossi’s Debt Busters spot. I think this ad is the perfect blend of tight editing, great sound design and well composed cinematography. But it all would have fallen horribly flat without the very believable performance of the lead character. Bruno does a brilliant job portraying the inner torment this man is going through as he progressively gets himself deeper and deeper into debt. By the end of the ad you have so much empathy for the poor fellow that you desperately want to try help him out yourself. And all of this achieved in a mere 40 seconds. Not easy. Unless of course you’re Bruno Bossi.”


Bruno Bossi | Carbon Films
Nederburg ‘Story’
IDIDTHAT Guest Judge: Lucas van Vuuren, Creative Director at The Jupiter Drawing Room
February 2016

Judges Comment: “The visuals are artful and drive the emotion of the ad, the sound design works so well. This is a visually rich ad that made me want to open a bottle of wine.”

IDIDTHAT Featured Stories 

You can find Kevin Fitzgerald at Carbon Films

August 15th, 2022|Comments Off on You can find Kevin Fitzgerald at Carbon Films

If you’ve worked with industry heavyweight director Kevin Fitzgerald before, then there is not much more to say. All you really need to know is that he’s recently joined the powerhouse team at Carbon Films, which is where you can contact him. Great, you’re all caught up and can stop reading now. For those of you who haven’t worked with Kevin yet, continue reading…

Carbon Films, 4 new directors, 1 new partner, and a Bruno in a pear tree.

May 21st, 2021|Comments Off on Carbon Films, 4 new directors, 1 new partner, and a Bruno in a pear tree.

There’s a lot that’s been happening at Carbon Films recently; 4 new directors, 1 new partner, a lot of sit-up-and-pay-attention work, a bunch of new awards and….a Bruno still Bossi 😊 We get the scoop and also put together some when-to-use-which-Carbon-director crib notes. Let's go!

Face-to-face with Carbon Films Director, Mzonke Maloney

May 15th, 2020|Comments Off on Face-to-face with Carbon Films Director, Mzonke Maloney

Director Mzonke Maloney from Carbon Films shares his perspective on the South African onscreen narrative, what being a filmmaker in America taught him and we get a tasty-taste of what we can expect from him as a commercials director in the future. It’s everything you didn’t know you needed to know about Mzonke Maloney.