7UP ‘Road Runner’

7UP ‘Road Runner’

The long walk to an ice-cold 7UP.
For Road Runner, Anton’s latest campaign for 7UP, the challenge wasn’t building huge sets or shooting in an exotic location. It was taking a relatively ordinary road near Cape Town and turning it into a bustling, hot East African neighbourhood.

That came down to a huge team effort across production design, cinematography, colour grade, wardrobe, hair & makeup and VFX. We’re proud of how much personality made its way into every corner of the frame.

Brand: 7Up / Pepsico
Client: Marius Vorster, Raylene Barlow, Sibahle Sabela

Agency: Accenture Song
Executive Creative Director: Devin Kennedy
Creative Group Lead: Mncedi Kunene
Art Director : Ayesha Kaprey
Group Account Director: Vicki Mason
Account Director: Zoe Myburgh
Senior Producer: Joshua Michael

Film Production & Crew
Film Production: Patriot Films
Director: Anton Visser
Exec Producer: Zayd
Producer: Deenan Naidoo
Production Manager: Jess Raine
Production Co-ordinator: Lebohang Masiteng
DOP: Grant Appleton
1st AD: Coenie van Dyk
Focus Puller: Diogo Domingues
Gaffer: Travers Randall
Grip: Roderick Dean-Smith
Art Director: Andree du Preez
Stylist: Lethabo Motlatle

Post Production
Editor: Ricky Boyd at Deliverance Post
Post Producer: Paula Raphael
Colourist: Kyle Stroebel
VFX and Online at The Refinery
VFX Supervisor: Eddie Addinall
VFX Producer: Simone Fanti

Sound & Music
Audio and Mix at The Workroom Audio Post
Sound Design: Michael Botha
Producer: Jenna Lange

Casting: (Not an IDIDTHAT member)

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