South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
GOLD PENCIL
AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement
AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
SILVER PENCIL
AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good
AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building
BRONZE PENCIL
AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool
AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good
MERIT AWARD
AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good
AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Merit:
Integrated / Omnichannel | Craft – Use of Humor
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Why big brands are going Bananas
Less than two years in, Bananas is working with Castle Lager, KFC, Heinz and now Truworths. We spoke to the OG Bananas, Saf Sindhi and Justin Gomes about why some very established brands are putting their trust in a very new kind of agency.
Behind Woolworths’ six-part ‘Made in Italy’ Docuseries
Woolworths, in partnership with Big Sky Productions and The Video Cartel, takes us inside the month-long Italian shoot that grew into six half-hour films for M-Net.
Nkgabiseng Motau on ten years of Think Creative Africa and why South African advertising needs to trust itself more
In this one, Nkgabiseng Motau gets into what ten years of running Think Creative Africa has taught her, why courage is often the thing separating Bronze from Gold, the South African work she wishes she’d made, the person who opened an important door early in her career and why our industry could probably do with trusting its own culture a little more. She’s one of our faves and after reading this, we think she’ll be one of yours too.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: September 2026
This month’s IDIDTHAT.co Craft Awards were in in the very capable hands of Nomfundo Myeni, CD at We Are Bizarre and Lourens van Rensburg, Director at 7 Films. Okay, seriously, what are Melina and Lorraine putting in Zee’s water? My goodness, the man is on a roll! Congrats Zee from Darling Films for taking home the top spot this month. Well done mister!
Craft Awards Results: August 2026
Darling and Darling director Alexa Wilson and Post Modern editor and also a darling William Kalmer take Best in Craft this month for Bernini. On judging duty were Nwabisa Tolom, Creative Director at TBWA\Hunt Lascaris, and Lebogang Rasethaba, Director at Egg Films. Thank you, power duo.
Craft Award Results: July 2026
Director Zee Ntuli from Darling Films and Editor William Kalmer from Post Modern take Best in Craft in this month’s IDIDTHAT.co Craft Awards for Castle Milk Stout ‘This is African Time’. A big thank you to this month’s judges, Kate De Bruyn, Creative Director at Studio One, Publicis Groupe, and Greg Gray, Director at Romance Films, for lending us their impeccable taste to pick the month’s standout work.
