TV
City Lodge Hotels ‘Save Our Stay’ TVC
City Lodge Hotels ‘Save Our Souls’ Demo Film
CASE STUDIES & BOARDS
City Lodge Hotels ‘Save Our Soul’ Case Study with subtitles
City Lodge Hotels ‘Save Our Stay’ Case Study
RADIO
City Lodge Hotels ‘Code Brown Visualiser’
City Lodge Hotels ‘WiFi Assist Radio Visualiser’
City Lodge Hotels ‘Hazmat Suit Radio Visualiser’
AWARDED – THE ONE SHOW AWARDS
THE ONE SHOW AWARDS
Winner
AWARD YEAR
2026
AWARDED
15 May 2026
ENTRANT COMPANY: TBWA\
BRONZE:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
View One Show Awards 2026 showcase
AWARDED – CANNES PREDICTIONS 2025
CANNES PREDICTIONS
Judge’s Pick
IDIDTHAT JUDGE
Roland Sweet
AWARDED
29 May 2025
JUDGES COMMENT
“This was a really great campaign. It made good use of a bad situation to acquire bed nights and possibly even a new set of customers. It put a smile on my face because I have been cat-fished by great photographs on booking sites.”
– Roland Sweet, Founder & CEO of LITTLEBIG Group
CANNES PREDICTIONS
Judge’s Pick
IDIDTHAT JUDGE
Saf Sindhi
AWARDED
29 May 2025
JUDGES COMMENT
“A fun, clever, effective and most importantly, simple business acquisition strategy and it doesn’t just sell a room for the night, it sells relief. Packaged insightfully and with humour, it’s bound to get more than a laugh from the jurors.”
– Saf Sindhi, Founder & CCO of Bananas
View South Africa’s Cannes Predictions 2025 showcase
CREDITS
Brand/Client: City Lodge Hotels
Divisional Director: Zuki Jantjies
Group Marketing Manager: Colleen Goodman
Digital & Social Media Coordinator: Tammy Taylor
Agency: TBWA\
Chief Creative Officer: Carl Willoughby
Executive Creative Director: Steph Van Niekerk
Creative Directors: Greig Watt, Brendan Jack
Copywriter: Brendan Jack
Art Director: Greig Watt, Sydney Rheeder
Designer: Sydney Rheeder
Animation: Louis Du Pisani, Ryan Paikin
Editor: Louis du Pisani
Developer: Max Sibande
Creative Coordinators: Muriel Brink, Ilsa Sonnemann
Project Manager: Leanne Ferris-Woods
Agency Producers
Senior Producers: Kim Hunt, Rachel Andreotti
Senior Print Producer: Lizette Botha
Account Management
Business Unit Director: Cretienne Uys
Group Account Director: Alet van Jaarsveld
Account Executive: Rohma Hasan
Strategy Director: Lara Chatzkelowitz
Film Production Company: Darling Films
Director: Thea Small
Executive Producer: Mmameyi Mphahlele, Melina McDonald, Lorraine Smit
Producer: Mmameyi Mphahlele
DOP: Michael Cleary
Post Production Company: Post Modern
Editor: Jo Gibbons
Photographer & Retoucher: (Not an IDIDTHAT member)
Bedroom / Bathroom: Shutterstock AI
Ghost Girl: Getty
Stills Production Company: (Not an IDIDTHAT member)
Recording Studio: (Not an IDIDTHAT member)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
