Nedbank 'Easy to Get - Get Away, Get Together, Can't Get'

RADIO

Nedbank ‘Get Away’

Nedbank ‘Get Together’

Nedbank ‘Can’t Get’

AWARDED – D&AD AWARDS

D&AD AWARDS
Shortlist

AWARD YEAR
2026

AWARDED
20 May 2026

SHORTLIST:
Radio & Audio

View South Africa’s D&AD Showcase 2026 showcase

AWARDED – THE ONE SHOW AWARDS

THE ONE SHOW AWARDS
Winner

AWARD YEAR
2026

AWARDED
15 May 2026

ENTRANT COMPANY: Joe Public

BRONZE:
Radio & Audio-First | Craft – Writing – Series

View One Show Awards 2026 showcase

AWARDED – CANNES PREDICTIONS

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Sbu Sitole

AWARDED
29 May 2025

JUDGES COMMENT
“I just love the writing here. I laughed. I listened over and over again. It was hugely entertaining. Simple radio. Beautifully written, beautifully put together. It’s one of those radio campaigns I wish I did. This really stood out. I’m really hoping this does well.”

– Sbu Sitole, Chief Creative Officer at The Odd Number

View South Africa’s Cannes Predictions 2025 showcase

ABOUT THE WORK

We created radio spots that deliberately mimic the overwhelming experience of trying to understand informal loan terms. Through repetition, rhyming and circular phrasing, the ads recreate the mental clutter that borrowers face when navigating unregulated loans. And once the listener is caught in that spiral, we break it with the point: getting a Nedbank personal loan doesn’t have to be a riddle. It’s clear, safe and genuinely easy. In other words, we used complexity to prove simplicity.

CREDITS

Brand/Client: Nedbank
Chief Marketing Officer: Khensani Nobanda
Executive Head: Buli Ndlovu – Retail and Business

Agency: Joe Public
Creative Director Writer: Tshepo Tumahole
Creative Director Art Director: Tshepo Mogorosi
Executive Creative Director: Claudi Potter
Executive Creative Director: Martin Schlumpf
Chief Creative Officer: Xolisa Dyeshana
Chief Creative Officer: Pepe Marais
Copywriter: Tshepo Tumahole
Account Manager/Business Unit Director: Phindile Ndzekeli