Sanlam 'The F Show' - IDIDTHAT.co

AWARDED – CANNES PREDICTIONS 2025

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Danni Pinch

AWARDED
29 May 2025

JUDGES COMMENT
“If you’d sat through edits of this 90 minute+ fin lit course hidden in a comedy show as much as we have you’d also pick your own work. Don’t judge me.”

– Danni Pinch, Executive Creative Director at Accenture Song

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Roland Sweet

AWARDED
29 May 2025

JUDGES COMMENT
“I enjoyed this, clever use of comedy to talk about a topic most people shy away from.”

– Roland Sweet, Founder & CEO of LITTLEBIG Group

View South Africa’s Cannes Predictions 2025 showcase

CREDITS

Brand/Client: Sanlam
Chief Marketing Officer: Mariska Oosthuizen
Senior Brand Manager: Adele de Jager
Brand and Communication Lead: Tshepo Mogotsi
Client Creative Director: Ansaawf Jakoet
Brand Specialist: Noncedo Ndlebe
Head of Demand Generation: Kelly Driscoll
Digital Marketing Manager: Stephan Steyn
Senior Media Manager: Prince Ndlouvu

Agency: Accenture Song
Executive Creative Directors: Cameron Watson, Danni Pinch, Devin Kennedy
Senior Art Director: Suzanne Jenner
Senior Copywriter: Irene Styger
Business Unit Director: Lelani Van Den Berg
Group Account Director: Kayla Oliver
Senior Project Lead: Nadine Erasmus
Strategy Director: Rose Kotzé
Integrated Producer: Keyana Govender
PR Account Director: Leigh Newlands
PR Senior Account Manager: Jade Lotriet
Designer: Elridge Marshall
Digital Group Head: Liezl Fourie
Senior Digital Designer: Liezl Lourens
Digital Designer: Alessandro Salvatore Volo
Digital Designer: Adriaan Menze
Digital Designer: Boitumelo Kotane
Digital Designer: Esethu Qudalele
Junior Digital Copywriter: Zeenat Ganie
Senior Digital Copywriter: Catherine Bartlett
Junior Digital Copywriter: Irene Saunders
Junior VFX Artist: Thomas Christian
Senior Motion Designer: Zahier Isaacs
Financial Writer: Sam Beckbessinger