IDIDTHAT JUDGE
DANNI PINCH
EXECUTIVE CREATIVE DIRECTOR
ACCENTURE SONG
SOUTH AFRICA
JUDGE’S BIO
Danni (she/they) spent her early career at Weber Shandwick in London, where she set-up and ran a youth marketing division before moving to Cape Town. After a stint running public relations for Cape Town Fashion Week, she became a Creative Director at leading independent PR agency Atmosphere. In 2012 she launched and led social media agency Society (part of the King James Group) which went onto become one of the most awarded specialist agencies in the country.
Since taking on a role of ECD at Accenture Song, she has brought her social and PR background to creating integrated campaigns, often using emerging media as a storytelling tool. Some of the internationally awarded campaigns she has led include: launching a soap opera on Whatsapp; releasing a podcast series designed to make you dream of Cape Town, and turning Table Mountain into a playable destination on Roblox.
She has several times been ranked in the top 5 ECDs in South Africa and sits on the board of the Creative Circle. Her work has been awarded internationally at Cannes Lions, Webby Awards, One Show, among other shows.
JUDGE’S PICKS – CRAFT AWARDS
KFC ‘M ssing Piece’
ENTRANT: Carbon Films | Bruno Bossi
I DID THAT CRAFT AWARDS
Judge’s Pick – Danni Pinch
JUDGES COMMENT ON DIRECTION
“I love the quirky world that this piece sets up and that the humour is played straight (which is always the way to go for me). Many of the familiar ad choices aren’t made in this piece which gives it an appealing edge – and there is a lot of love and craft in the playful details.”
AWARDED
07 October 2025
KFC ‘M ssing Piece’
ENTRANT: Pressure Cooker Studios | Alex Smillie
I DID THAT CRAFT AWARDS
Judge’s Pick – Danni Pinch
JUDGES COMMENT ON SOUND – FINAL MIX CRAFT
“This ad was the complete package, and the sound is a big part of it. It has a lovely quirky darkness to it. Was there a little bit of White Lotus 3 inspo in there? (tbh made me love it more if there was).”
AWARDED
07 October 2025
Nedbank ‘Travel Insurance Phuket’
ENTRANT: 7 Films | Lourens van Rensburg
I DID THAT CRAFT AWARDS
Judge’s Pick – Danni Pinch
JUDGES COMMENT ON DIRECTION
“The misdirect of setting up an appealing character and then revealing the menace behind him was well played.”
AWARDED
07 October 2025
JUDGE’S PICKS – CANNES PREDICTIONS
KFC ‘Let There Be Cake’
ENTRANT: Bananas
2025 SA CANNES PREDICTIONS
Judge’s Pick – Danni Pinch
JUDGES COMMENT ON DIRECTION
“This makes me giggle every time I see it. Its got cake, its got dystopia, its got chicken, it’s all there. I really hope it does well. Am I allowed a favorite? This is my favorite.”
AWARDED
29 May 2025
2025 SA CANNES PREDICTIONS
Judge’s Pick – Danni Pinch
JUDGES COMMENT
“It makes lots of sense for the brand and as a purpose piece. But also beautifully crafted with great attention to detail.”
AWARDED
29 May 2025
2025 SA CANNES PREDICTIONS
Judge’s Pick – Danni Pinch
JUDGES COMMENT
“Just shows that ideas are everywhere if you just look at the world with a creative eye.”
AWARDED
29 May 2025
Nedbank ‘Youth Honours Board’
ENTRANT: Joe Public
2025 SA CANNES PREDICTIONS
Judge’s Pick – Danni Pinch
JUDGES COMMENT
“Love how this turned the youth honours board, which feels like such a standard part of many schools, into a moving piece of storytelling.”
AWARDED
29 May 2025
2025 SA CANNES PREDICTIONS
Judge’s Pick – Danni Pinch
JUDGES COMMENT
“Maybe I’m just old but love these ads. And the “not for sale to people under the age of 30.” Is the cherry on top. Delivery is also spot on.”
AWARDED
29 May 2025
Sanlam ‘The F Show’
ENTRANT: Accenture Song
2025 SA CANNES PREDICTIONS
Judge’s Pick – Danni Pinch
JUDGES COMMENT
“If you’d sat through edits of this 90 minute+ fin lit course hidden in a comedy show as much as we have you’d also pick your own work. Don’t judge me.”
AWARDED
29 May 2025
