IDIDTHAT Craft Awards September 2025 – View Showcase
CRAFT MENTION (DIRECTION)
Nedbank ‘Travel Insurance Phuket’
7 Films | Lourens van Rensburg
Awarded by Danni Pinch
Judge’s comment: ‘The misdirect of setting up an appealing character and then revealing the menace behind him was well played.’ – Danni Pinch, Executive Creative Director at Accenture Song
ABOUT THE WORK
Travel insurance is a grudge purchase, often overlooked. So we flipped the script. We introduced viewers to three seemingly relatable, hardworking individuals. As they share their struggles to provide for their families, empathy builds, until the twist: they’re not workers, they’re professional pickpockets. They’ve just stolen from the audience. The films reveal how easy it is to be fooled and how vulnerable South Africans are when traveling without proper insurance.
CREDITS
Brand/Client: Nedbank
Agency: Joe Public
Agency Art Director: Moemise Kekana
Agency Managing Director: Pepe Marais
Agency Producer: Diane Cole
Creative Director: Martin Schlumpf
Film Production Company: 7 Films
Director: Lourens van Rensburg
Cinematography: Lourens van Rensburg
1st AC/DIT: Justin Wall
Editing Company: 7 Films
Editor: James O’ Sullivan
Post Production Facility: 7 Films
Producer: Kirsten Filer
Sound Designer: Sergio
VFX Operator/Online and Grade: Justin Wall
Writer: Jeanine Mare
Performance: Yuto Miura
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