IDIDTHAT JUDGE
JABULANI SIGEGE

Like Zlatan Ibrahimovic, Jabulani sometimes finds himself talking in the third person. Almost only when it comes to bios though.

Currently the Group ECD at Machine, he enjoys stories. Seeing them. Hearing them. Creating them. Figuring out what they can make us feel and do, and why. He’s obsessed with cultural capital, along with collecting and bottling the tears of Arsenal fans. When he’s not doing the latter, he’s people watching to find out what makes us tick.

I DID THAT CRAFT AWARDS
Judge’s Pick – Jabulani Sigege

JUDGES COMMENT
”There were a few pieces that you would get, but why this one stood out was how it made you feel. It didn’t explain – just captured and conveyed a feeling instead, thanks to how it looked and sounded. It resonates because everyone has partied, and while locations, outfits and music might change, the urge to do whatever to the rules hasn’t.”

AWARDED
09 June 2026

I DID THAT CRAFT AWARDS
Judge’s Pick – Jabulani Sigege

JUDGES COMMENT
”Mesmerising. That’s the first thought that came to mind after hearing the music on this piece. Layers are woven to create a wave of hypnotic sound that washes over you effortlessly and repeatedly. It takes skill to make a wall of melodies and instruments and loops feel like a single voice, felt playing in your synapses and DNA.”

AWARDED
09 June 2026

I DID THAT CRAFT AWARDS
Judge’s Pick – Jabulani Sigege

JUDGES COMMENT
”This film makes you feel like you’re watching an epic tale unfold. It’s the same feeling you get when watching an MCU origin story movie. You get transported by the visuals to the different periods, each with its own touch. The scene with the dust storm is fantastically Fury Road-esque.”

AWARDED
09 June 2026