IDIDTHAT JUDGE
MIKE SHARMAN
FOUNDER & CHIEF CREATIVE OFFICER
RETROVIRAL
SOUTH AFRICA
JUDGE’S BIO
Founder and Chief Creative Officer of Retroviral, which has made more brands ‘go viral, globally’ than any other agency in Africa.
He has developed campaigns that have been classified as ‘truly viral’ (The Sixty60 Swindler, My Kreepy Teacher, Nando’s Last Dictator Standing, and Castle Lager Granboks to name a few).
Mike is obsessed with branded content advertising and was named both a finalist in South Africa’s Entrepreneur of the Year in 2023, and a winner in SA forty under 40 for his work in the media space.
JUDGE’S PICKS – WISH I DID THAT
WISH I DID THAT
Judge’s Pick – Mike Sharman
JUDGES COMMENT
“I love the wire car story. As someone obsessed with doccie style content and a lover of real / raw performance, you can see Al King’s love for the town shine through. Ward has done a sensational directing job here and the idea has been fully flexed to the max with the integration of the mobile gamification of the digital component. 10/10. No notes, Accenture Song.”
AWARDED
25 May 2026
