IDIDTHAT JUDGE
CHLOE COETSEE

DIRECTOR
DARLING FILMS
SOUTH AFRICA

JUDGE’S BIO

Chloe makes ads, mostly funny ones, you may have seen a couple. She enjoys this along with cooking, making up new margarita recipes and tennis. She does not like or play padel. Padel is lame.

JUDGE’S PICKS  –  CRAFT AWARDS

Chicken Licken ‘General Raj’
ENTRANT: Romance | Greg Gray & Deliverance Post | Ricky Boyd

I DID THAT CRAFT AWARDS
Judge’s Pick – Chloe Coetsee

JUDGES COMMENT ON DIRECTION & EDITING
“This execution has all bells and whistles, pitch perfect characters, comedic beats perfectly timed to an ear wormy track. It’s fun and irreverent and leans into the absurdity of the genre with just the right amount of restraint. Lekker!”

AWARDED
12 May 2026

1 Voucher ‘Grootman’
ENTRANT: Bouch  | Thina Zibi
(Production done in collaboration with Triple Story Content)

 

I DID THAT CRAFT AWARDS
Judge’s Pick – Chloe Coetsee

JUDGES COMMENT ON DIRECTION
“These spots are so charming. There’s a noticeable attention to detail from the look to the performances. I love how they champion South African characters so fearlessly; big performances with wall to wall comedic nuances timed perfectly to the voice. Just lovely. I was smiling from beginning to end.”

AWARDED
12 May 2026

1 Voucher ‘Moonwalker’
ENTRANT: Bouch | Thina Zibi
(Production done in collaboration with Triple Story Content)

Operation Blessing ‘Grace Vision’
ENTRANT: 7 Films | Lourens van Rensburg

I DID THAT CRAFT AWARDS
Judge’s Pick – Chloe Coetsee

JUDGES COMMENT ON DIRECTION
“This is a hard category to get right. Good choices throughout with a fine tuned edit really made this piece stand out for me. The filmmaking held the story masterfully, pushing and pulling in all the right places. It deserves a little howzit.”

AWARDED
12 May 2026