Triple Story Content
We are a 100% black-owned integrated motion picture and stills production company. Taking ownership of the entire value chain and creative project from concept to completion, we channel our experience and diverse talents in collaborating with our clients and curating the creative process.
Johannesburg
Managing Director/Executive Producer: Monareng Makwetla
Producer: Litha Mbutuma
Triple Story Content is a 100% black-owned integrated motion picture and stills production company. Taking ownership of the entire value chain and creative project from concept to completion, we channel our experience and diverse talents in collaborating with our clients and curating the creative process.
We are a producer-led company representing an array of local and international freelance directors and photographers with diverse social and ethnic backgrounds. We match creatives with each project, ensuring resonance, and offering diversity, when it comes to experiences, thought processes and methodology.
We coordinate and manage the production of Commercials, Branded Content, Photographic Stills and Long Form Films, from ideation to execution and delivery.
Our name, Triple Story Content, represents the three acts of every story with a beginning, middle and end. Each act has an interdependent role in the three-act structure and demonstrates our core belief in the power of teamwork.
• Creative Circle Award 2020
3rd Place, Print Communication – Salvation Army Winter Drive
• Pendoring Award 2020
Campaign Craft Gold Art Direction – Salvation Army Winter Drive
Campaign Craft Gold Photography – Salvation Army Winter Drive
• Art Director’s Club Award 2020
Merit Award Photography– Salvation Army Winter Drive
• D&AD Award 2021
Graphite Pencil Photography – Salvation Army Winter Drive
Graphite Pencil Outdoor – Salvation Army Winter Drive
43 Peter Place
Bryanston
Sandton
Johannesburg
010 012 6190
Executive Producer: Monareng Makwetla
monareng@triplestory.co.za
+27 83 302 5176
AWARDED BY IDIDTHAT
AWARDED: CRAFT MENTION (DIRECTION)
Triple Story Content | Thina Zibi
Momentum ‘Journeys to Success’
CRAFT MENTION (CINEMATOGRAPHY)
Triple Story Content | Adam Bentel (Entered on behalf of Adam Bentel by Triple Story Content)
IDIDTHAT Guest Judge: Sbu Sitole, Chief Creative Officer at The Odd Number
June 2025
Sbu’s comment: ‘I think it’s a beautiful ad, great concept. The visuals were beautifully shot, and a VO well written.’
AWARDED: CRAFT MENTION (DIRECTION)
Triple Story Content | Thina Zibi
Fatti’s & Moni’s ‘Always Eat’alian’
IDIDTHAT Guest Judge: Thembalethu Msibi, ECD at BlackSwan
March 2023
Thembalethu’s Comment: ‘The brilliance of this execution is how Thina managed to invite those who may not be in the “inside joke” into the world. Perfect casting and comedic timing. I thoroughly enjoyed it. One of the few ads currently in market that I don’t mind seeing repeatedly.’
FEATURED WORK
FEATURED STORIES
Lauren Chengan and Ken Kamara, the new faces at Triple Story Content
Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.
IDIDTHAT Craft Awards March 2023
Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.
Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work
The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!
FEATURED
[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla
When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?
Craft Award Results: May 2025
This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!
Craft Award Results: January 2025
This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!
Lauren Chengan and Ken Kamara, the new faces at Triple Story Content
Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.