Chicken Licken ‘General Raj’

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Martin Schlumpf

AWARDED
12 May 2026

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION CRAFT
“Hats off to Greg Gray on this one. General Raj doesn’t arrive quietly, and neither does Greg’s direction.

This is bold, assured filmmaking that understands exactly what it has in its hands. The direction leans into the theatre of the concept with complete confidence, never winking at the camera, never undercutting the world it has built. That commitment to the reality of the character is what makes everything work.

The performance direction is exceptional. General Raj is fully realized, commanding, layered and utterly believable. That kind of performance doesn’t happen by accident. It is drawn out by a director who understood the assignment completely and communicated it with conviction on set.

There is a cinematic quality to the storytelling. Wide shots establish authority and close-ups reveal character. The edit breathes with the performance, a sign of a director who trusted what was captured on the day.

What impresses most is the tonal control. The world of General Raj sits in a precise space between epic and absurd, and maintaining that balance consistently, with a fearless embrace of Bollywood grandeur, is a directorial achievement genuinely worth celebrating.

General Raj may command the screen, but it is Greg’s vision that put him there.”

– Martin Schlumpf, Executive Creative Director at Joe Public

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Chloe Coetsee

AWARDED
12 May 2026

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION & EDITING CRAFT
“This execution has all bells and whistles, pitch perfect characters, comedic beats perfectly timed to an ear wormy track. It’s fun and irreverent and leans into the absurdity of the genre with just the right amount of restraint. Lekker!.”

– Chloe Coetsee, Director at Darling Films

View I DID THAT Craft Awards April 2026 showcase

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Sibs Zihle 

AWARDED
08 April 2026

JUDGES COMMENT ON (CRAFT MENTION) SOUND – MUSIC SUPERVISION CRAFT
“Great music selection as it doesn’t simply sit in the background, but actively shapes how you feel and understand the story. It becomes an interesting, ‘cool’ character that reflects the lead.”

– Sibs Zihle, Creative Director at Ogilvy South Africa

View I DID THAT Craft Awards March 2026 showcase

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