IDIDTHAT JUDGE
SIBS ZIHLE

Sibs Zihle is an esteemed figure in the advertising industry, known for driving creative excellence and innovation. With a career spanning over 15 years, Sibs has been recognised with numerous awards, including multiple Cannes Lions, Clios, D&AD, One Show, LIA and Loerie Awards.

Sibs has also served as a judge for several local and international award shows, including the New York Festivals, and Loerie Awards, bringing a wealth of knowledge and a critical eye to evaluating creative work across various categories. This is his second time judging IDIDTHAT Craft Awards.

I DID THAT CRAFT AWARDS
Judge’s Pick – Sibs Zihle

JUDGES COMMENT ON DIRECTION CRAFT
“It all comes together beautifully in this ad that depicts the African energy and passion for football. Every frame feels intentional from performance, camera movement, pacing and a warm tone, all orchestrated toward delivering what it feels like to be an EPL supporter in Africa. The director shows restraint and confidence, allowing moments to breathe while guiding the viewer with precise visual composition and rhythm, creating a cohesive world that feels both cinematic and conceptually lekker.”

AWARDED
08 April 2026

I DID THAT CRAFT AWARDS
Judge’s Pick – Sibs Zihle

JUDGES COMMENT ON SOUND – MUSIC SUPERVISION CRAFT
“Great music selection as it doesn’t simply sit in the background, but actively shapes how you feel and understand the story. It becomes an interesting, ‘cool’ character that reflects the lead.”

AWARDED
08 April 2026