IDIDTHAT JUDGE
VERONA MEYER
EXECUTIVE CREATIVE DIRECTOR
M&C SAATCHI ABEL
SOUTH AFRICA
JUDGE’S BIO
Verona is an award-winning creative with almost two decades of local and international industry experience. She is currently an Executive Creative Director at M&C Saatchi Abel.
JUDGE’S PICKS – CRAFT AWARDS
KFC ‘Clever Box’
ENTRANT: Triple Story Content | Thina Zibi & Josh Levi
*Entered by Triple Story Content on behalf of Josh Levi
I DID THAT CRAFT AWARDS
Judge’s Pick – Verona Meyer
JUDGES COMMENT ON DIRECTION & CINEMATOGRAPHY CRAFT
“This ad is so fresh for the category. The restraint shown in the treatment amplifies the concept of being thoughtful, considered and boxing clever. It’s a welcome change from traditional fast-food commercials that are loud, overly energetic and sell hard. Everything from the casting and cinematography to the music and narration had a touch of refinement you just don’t expect from retail ads. Lovely work, Thina.”
AWARDED
06 February 2025
Savanna ”Dumbell’, ‘Demure’ and ‘5am” (Director’s Cut)
ENTRANT: Darling Films | Thea Small
I DID THAT CRAFT AWARDS
Judge’s Pick – Verona Meyer
JUDGES COMMENT ON DIRECTION
“I thought this campaign deserved a mention because it’s so refreshing in its simplicity. There’s nowhere for a director to hide with a script like this – everything hinges on the performance, and I think Thea did a great job of delivering really charming characters and smiles all round.”
AWARDED
06 February 2025
