KFC ‘Clever Box’

KFC ‘Clever Box’

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Verona Meyer

AWARDED
06 February 2025

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION & CINEMATOGRAPHY CRAFT
“This ad is so fresh for the category. The restraint shown in the treatment amplifies the concept of being thoughtful, considered and boxing clever. It’s a welcome change from traditional fast-food commercials that are loud, overly energetic and sell hard. Everything from the casting and cinematography to the music and narration had a touch of refinement you just don’t expect from retail ads. Lovely work, Thina.”

– Verona Meyer, Executive Creative Director at M&C Saatchi Abel

View I DID THAT Craft Awards January 2025 showcase

Client/Brand: KFC
Marketing Director (Southern Africa): Samantha Redman
Head of Marketing: Core, Value & SADC: Lynette Ngwata
Snr. Brand Manager: CUOs & Innovation: Thabiso Manitsela

Agency: Ogilvy
Executive Creative Director: Snooze Kambuwa
Creative Director: Tshepo Mosoeu
Snr. Copywriter: Kgaugelo Mokgehle
Snr. Art Director: Luzuko Witbooi
Group Account Director: Nicole Van Strijp
Producer: Sindy Ngceba

Film Production Company: Triple Story Content
Managing Director/ Exec. Producer: Monareng Makwetla
Director: Thina Zibi
Producer: Litha Mbutuma
Production Manager: Amo Mbutuma

Crew
DOP: Josh Levi
1st AD: Barry van Niekerk
Gaffer: Jean Du Plessis
Grip: Bafana Langa
Art Director: David Hutt
Wardrobe Stylist: Refiloe Dipudi
Make Up: Palesa Mkhwanazi
Unit Manager: Licorn Mkhabela
Set PAs: Dumisani Shongwe & David Maboya

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