Ogilvy Johannesburg

We are a Johannesburg-based integrated advertising agency defined by a devotion to brands and a dedication to ideas.

Johannesburg

CEO: Pete Case
ECD: Kabelo Moshapalo

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About

We are a Johannesburg-based integrated advertising agency defined by a devotion to brands and a dedication to ideas. This is because ideas ignite brands. Ideas that come from a spark of insight. A moment that exists between logic and magic. Ideas can cause thousands of people to do things they would never have dreamed they would do. Ideas can change the course of history or lead to a better soap flake. Ideas assist you to create something out of nothing.

That is what we at Ogilvy Johannesburg are hired to do. Every day. For all our clients. As an integrated advertising agency we draw from the best of both international and local best practice. Ogilvy Johannesburg has defined, developed and instituted world-class operational practices that literally liberate the organisation to focus on this key responsibility – creating ideas that solve business challenges.

By following the Brand Liberation Team philosophy, brands are positioned where they should be in our integrated agency – right at the centre. Planning, account management and creative are jointly responsible for the success in every way of the brands in their care. The team is strategically, operationally and creatively equipped to respond to any business challenge they encounter and then liberated to find the most relevant channel in which to execute it.

Key Achievements

CREATIVE CIRCLE – AD OF THE YEAR

2016 – Group Agency of the Year by the Creative Circle
2015 – Group Agency of the Year Award by the Creative Circle

CREATIVE CIRCLE – AD OF THE MONTH

2017 – 2^nd Jan – May DStv ‘Halloween Night Run’
2017 – 2^nd Jan – May KFC ‘Suppertime Stories’
2017 – 1^st Feb ‘Global Public-Private Partnership for Handwashing ‘Dirty, Dirty Hands (Massimo-the-massage-therapist, Avril-the-after-hours-erotic-novelist, Manuel-the-border-patrol-agent)’
2017 – 3rd Feb MTV ‘#FCKHIV – Blue, Green, Yellow, Pink’
2017 – 1^st March KFC ‘The Everyman Meal – Sad Man (No One Cheerses, Long red thin shape, Repeat the Punchline)’ Radio Advertising Campaign
2017 – 2nd June – Aug KFC ‘Soundbite Chart’
2017 – 2nd June – Aug KFC ‘Soundbite Chart’
2016 – 1^st March Radio KFC Man Meals ‘The Everyman Meal’ (Coloured Weights, Claw Thing, Cherry Lip Balm)
2016 – 2^nd March TV SAB Castle ‘Coming Home’
2016 – 3^rd April Radio Philips ‘Close Shave Stories’
2016 – 1^st May Radio Vodacom You Should Have Called ‘Email, Meme, Double Blue Tick’
2016 – 2^nd May TV Cadbury Lunchbar ‘Mo’
2016 – 3^rd Apr – June Digital Cadbury Dair Milk Bubbly ‘Free the Joy’
2016 – 3^rd Apr – June Digital MTV #LetsTalkColour
2016 – 3^rd July Radio DStv Box Office DStv Box Office Street Movie Reviews – The Big Short, The Revenant, Joy
2016 – 1^st May – Sep Experiential SAB ‘Spike Detector Coaster’
2016 – 1^st Jul – Sep Digital KFC Shakin’ Shakin’
2016 – 1^stSept Radio KFC Streetwise 3 ‘Slyza Tsotsi 1, 2 & 3’
2016 – 2^nd Sept Radio KFC Coffee Catch A Wake Up ‘Smoker, Cult’
2015 – Jan 2^nd Experiential Comedy Central ‘Drunk History Whiskey’
2015 – May 1^st TV Lucozade ‘Water Feature, Performance Art, Gum in Hair, Static’
2015 – May 2^nd Radio Lucozade ‘Night before the project, Lacing up your high tops, Team Building’
2015 – May 1^st Digital KFC ‘Soundbite’
2015 – June 3^rd Outdoor BP Wild Bean Coffee ‘Don’t Yawn’
2015 – July 1^st Radio DStv Compact ‘iTV Yam
2015 – July 1st Radio DStv Parental Control ‘True Facts – Teabags, Happy Endings, Gang Bangs’
2015 – August 3^rd TV Comedy Central ‘Anger Management’
2015 – October 1^st Radio DStv Brand ‘Halloween – Gazi, Car Jacker’
2015 – October 2^nd TV KFC Add Hope ‘The Story of Hope’

D&AD

2017 – Wood Pencil for Mondelez ‘Cadbury Pre Joy’
2017 – Graphite Pencil for KFC ‘The Everyman Meal – Sad Man’
2016 – Yellow Pencil KFC Man Meals The Everyman Meal radio campaign
2016 – Wood Pencil Lucozade Energy Drink Give me strength radio campaign
2016 – Wood Pencil Lucozade Energy Drink Lacing Up Your High Tops
2016 – Wood Pencil Lucozade Energy Drink Team Building Weekend
2016 – Wood Pencil Lucozade Energy Drink Night Before The Project
2015 – Graphite Pencil Radio Campaign Lucozade ‘Give Me Strength’ campaign
2015 – Wood Pencil Direct Craft Writing Viacom/CC ‘Drunk History Whiskey’
2015 – Yellow Pencil Radio Craft Writing Lucozade

ONE SHOW

2017 – Merit for SAB ‘The SAB Spike Detector’
2017 – Merit for Mondelez ‘Cadbury Pre Joy’
2017 – Bronze Film for KFC ‘Shakin Shakin’
2017 – Merit KFC ‘Shakin Shakin’
2017 – Merit for SAB ‘The SAB Spike Detector’
2017 – Bronze x2 for KFC ‘The Everyman Meal’ Radio campaign
2017 – Merit for KFC ‘The Everyman Meal’
2017 – Bronze for Vodacom ‘You should have called’ Radio Campaign
2017 – Bronze for Vodacom ‘You should have called – Double Blue Tick ‘
2017 – Merit for KFC ‘The Everyman Meal – Coloured weights’
2017 – Merit for Vodacom ‘You should have called – Email’
2016 – Bronze Lucozade Energy Drink ‘Night Before The Project‘
2016 – Merit KFC ‘Soundbite’
2016 – Merit Lucozade Energy Drink ‘Team Building Weekend’
2015 – Merit Film Topsy ‘Kevin’
2015 – Silver Radio Lucozade ‘Teleconference’
2015 – Bronze Radio Lucozade ‘Give Me Strength’
2015 – Bronze Radio Craft Lucozade ‘Teleconference’

CLIOS

2016 – Gold KFC Man Meals ‘The Everyman Meal’ Radio Campaign
2016 – Craft Silver KFC Man Meals ‘The Everyman Meal’ Radio Campaign (Copywriting)

APEX

2017 – Bronze Mondelez ‘Acting on Impulse’
2017 – Bronze DStv ‘The Real Democratization of DSTV’ Sustain Category
2015 – Gold FNB ‘ATM Switch’
2015 – Silver KFC ‘Discover Life – Discover the Crunch’
2015 – Bronze KFC ‘Ka-Ching’
2015 – Special Award FNB ‘ATM Switch’

CANNES

2017 – Grand Prix for KFC ‘The Everyman Meal – Sad Man’ Radio Advertising Campaign
2017 – Gold for KFC ‘The Everyman Meal – Sad Man’ Radio Advertising Campaign
2017 – Gold for Mondelez ‘Cadbury Pre Joy’
2017 – Bronze KFC ‘Virgin Mojito’ Radio Advertising Campaign
2016 – Grand Prix KFC Man Meals ‘The Everyman Meal’ radio campaign
2016 – Craft Gold KFC Man Meals ‘The Everyman Meal’ radio campaign (Casting & Performance)
2016 – Craft Gold KFC Man Meals ‘The Everyman Meal’ radio campaign(Script)
2016 – Craft Silver Vodacom ‘You Should Have Called – Double Blue Tick’ (Casting & Performance)
2016 – Craft Silver Vodacom ‘You Should Have Called’ radio campaign (Script)
2016 – Silver Vodacom ‘You Should Have Called’ radio campaign
2016 – Craft Bronze Philips – Close Shave Stories radio campaign (Casting & Performance)
2016 – Bronze Philips – Close Shave Stories radio campaign
2016 – Bronze SAB Spike Detector Coaster
2015 – Gold Radio Lucozade ‘Night Before The Project’
2015 – Bronze Radio Lucozade ‘Lacing Up Your High Tops’
2015 – Bronze Radio Lucozade ‘Team Building Weekend’
2015 – Bronze Radio Scriptwriting Lucozade ‘Lacing Up Your High Tops’
2015 – Bronze Radio Scriptwriting Lucozade ‘Team Building Weekend’

LOERIES

2017 – Campaign Bronze AbInBev ‘Make Your Circle Bigger (Marco Polo, Head Bangers, Jousting)’
2017 – Campaign Silver KFC ‘Suppertime Stories’
2017 – Silver KFC ‘KFC Suppertime Stories’
2017 – Campaign Bronze KFC ‘Soundbite Chart (WeTransfer, Instagram)
2017 – Bronze KFC ‘Burrito’
2017 – Gold MTV ‘#FCKHIV’
2017 – Bronze KFC ‘Suppertime Stories’
2017 – Gold KFC ‘Soundbite Chart’
2017 – Craft Certificate DStv ‘Halloween Night Run’
2017 – Gold KFC ‘Suppertime Stories’
2017 – Campaign Bronze Global Public-private Partnership for Handwashing ‘Dirty, Dirty Hands’
2017 – Silver KFC ‘Virgin Mojito’
2017 – Grand Prix KFC ‘Sad Man Meal’
2017 – Campaign Bronze KFC ‘Suppertime Stories’
2017 – Campaign Craft Gold KFC ‘Sad Man Meal’
2017 – Campaign Bronze Viacom ‘#SongsOfHumanity (Nelson’s Song, Steve’s Song)
2017 – Silver DStv ‘Ag Shem’
2016 – Grand Prix (Radio Station Commercials) KFC Man Meals ‘The Everyman Meal – Coloured Weights’
2016 – Campaign Craft Gold (Radio Crafts/Writing) KFC Man Meals ‘The Everyman Meal – Coloured Weights’
2016 – Campaign Craft Gold (Radio Crafts/Direction) KFC Man Meals ‘The Everyman Meal – Coloured Weights’
2016 – Campaign Craft Gold (Radio Crafts/Writing ) Vodacom ‘You Should Have Called – Email’
2016 – Craft Gold (Digital Crafts/Illustration, Phot.) KFC Shakin’ Shakin’
2016 – Campaign Gold (Radio Station Commercials) Vodacom ‘You Should Have Called – Email’
2016 – Gold (Media Innovation/Single Medium) MTV Africa #LetsTalkColour
2016 – Gold (Digital & Interactive/Mobile ) KFC Shakin’ Shakin’
2016 – Silver (Creative Use of Paper) SAB ‘Spike Detector Coaster’
2016 – Silver (SA Non-English TV & Cinema) MultiChoice DStv Access ‘Labola’
2016 – Silver (Motion Graphic Design/Broad.) MTV Africa #LetsTalkColour
2016 – Campaign Silver (Newspaper Advertising) Unilever Handy Andy ‘Cupcake’
2016 – Campaign Silver( SA Non-English Radio) KFC Streetwise 3 ‘Slyza Tsotsi 3’
2016 – Campaign Bronze (Internet Commercials) Mondelez Bubbly ‘Free the joy – Dad’
2016 – Campaign Bronze( Radio Station Comm.) Philips Close Shave ‘Close shave with a chainsaw’
2016 – Bronze (Media Innovation/Single) SAB ‘Spike Detector Coaster’
2016 – Bronze (Radio Station Comm.) KFC Coffee ‘Cult’
2016 – Bronze (Radio Station Comm.) KFC Coffee ‘Money Scam’
2016 – Bronze (SA Non-English Radio ) MultiChoice DStv Box Office ‘The Revenant’
2016 – Bronze (Live Events) KFC Popping Candy Krusher ‘Popping Joburg’
2016 – Bronze (TV & Cinema Comm.) KFC Add Hope ‘The Story of Hope’
2016 – Bronze (Digital & Int/Social Media) MTV Africa #LetsTalkColour’
2016 – Bronze (Branded Content Video/Single) MTV Africa #LetsTalkColour’
2016 – Bronze (SA Non-English TV & Cinema) MultiChoice DStv Compact ‘Ku Rough’
2016 – Bronze (Shared Value ) KFC ‘Add Hope ‘
2016 – Bronze (TV & Cinema Commercials ) Mondelez Cadbury Lunchbar ‘Mo
2016 – Camp Craft Certificate (Radio Craft/SA Non-English) KFC Streetwise ‘3Slyza Tsotsi 1’
2016 – Camp Craft Certificate (Radio Craft/SA Non-English) MultiChoice DStv Compact ‘Gazi’
2016 – Craft Certificate (Radio Crafts/Performance) Vodacom ‘You Should Have Called – Double Blue Tick’
2016 – Craft Certificate (TV Crafts/Animation) KFC ‘Add Hope The Story of Hope’
2016 – Craft Certificate (Radio Crafts/Performance) KFC ‘The Everyman Meal – Cherry Lip Balm’
2016 – Craft Certificate (Radio Crafts/Direction) Philips Close Shave ‘Close shave with a train’
2015 – Grand Prix (Digital & Interactive) KFC ‘SoundBite’
2015 – Craft Gold (Digital & Interactive Crafts) KFC ‘SoundBite’
2015 – Campaign Gold (Radio) Lucozade ‘Night before the project, Team building, Lacing up your high tops’
2015 – Campaign Gold (Radio Craft ) Lucozade ‘Lacing up your high tops’
2015 – Campaign Gold (TV Craft ) Lucozade ‘Gum in Hair, Performance Art, Feature, Static’
2015 – Silver (Ubuntu) KFC ‘Add Hope’
2015 – Bronze (TV) DStv Compact ‘iTV Yam’
2015 – Bronze (Radio) DStv Parental Control ‘Happy Endings’
2015 – Bronze (TV) DStv Africa #TIA
2015 – Bronze (Outdoor) Comedy Central ‘Drunk History Whiskey’
2015 – Bronze (Digital Media Innovation) KFC ‘SoundBite’
2015 – Bronze (Digital Communication Design) KFC ‘SoundBite’
2015 – Bronze (Digital & Interactive Comm.) KFC ‘Flash & Win’
2015 – Bronze (Digital Online We Transfer) Lucozade ‘Give Me Strength’
2015 – Campaign Bronze (TV Craft) Lucozade ‘Performance Art, Water Feature’
2015 – Campaign Bronze (Integrated) Lucozade ‘Give Me Strength’
2015 – Craft Certificate (TV – Animation) Cadbury ‘Triplets’
2015 – Craft Certificate (Print/Outdoor Craft Writing) BP Wild Bean Coffee ‘Don’t Yawn’

PENDORING

2016 – Umpetha Award – Vernacular Grand Prix (Radio) KFC Streetwise – Slyza Tsotsi 3
2016 – Craft Gold (Radio Crafts writing) KFC Streetwise – Slyza Tsotsi campaign
2016 – Gold (Radio) KFC Streetwise – Slyza Tsotsi 3
2016 – Craft Silver (Radio Crafts performance) KFC Streetwise – Slyza Tsotsi campaign
2016 – Silver (Radio) DStv Box Office Movie Reviews campaign
2016 – Sllver (Radio) KFC Streetwise – Slyza Tsotsi 1 & 2

BOOKMARKS

2017 – Bronze for KFC ‘Fill Up Meals’
2017 – Bronze for KFC ‘Shakin Shakin’
2017 – Gold for KFC ‘Shakin Shakin’
2017 – Bronze ‘Vodacom ‘NXT LVL Bundles’
2017 – Bronze for MTV ‘#LetsTalkColour’
2017 – Bronze for MTV ‘#LetsTalkColour’
2017 – Bronze for MTV ‘#LetsTalkColour’
2017 – Bronze for KFC ‘Burrito’
2017 – Bronze for MTV ‘#LetsTalkColour’
2017 – Craft Silver for KFC ‘Shakin Shakin’
2017 – Craft Bronze for KFC ‘Burrito’
2017 – Gold for KFC ‘Fill Up Meals’
2017 – Ogilvy Best Agency
2017 – KFC ‘Brand of the Year’
2016 – (Best Individual Contribution to Digital) Pete Case Gloo@Ogilvy
2016 – Silver (Coding & Tech. Innovation) KFC ‘Flash & Win Interactive Drive-Thru’
2016 – Silver (Digital Campaign) KFC ‘Soundbite’
2016 – Silver (Innovative use of Media) Lucozade ‘Give Me Strength (WeTransfer) ‘
2016 – Silver (Integrated Campaign) Lucozade ‘Give Me Strength’
2016 – Bronze (Coding & Tech. Innovation) KFC ‘Soundbite’
2016 – Bronze (Digital Installations and Activations) KFC ‘Soundbite ‘
2015 – Bronze (Brand Content) SAB Castle ‘BraaiApp’
2015 – Bronze (Media Plan) BMW 2 Series ‘Are to too enough’
2015 – Silver (Social Media Properties) FNB ‘Ideas Can Help’
2015 – Gold (Use of user generated content) FNB ‘Ideas Can Help’
2015 – Silver (Integrated Multi-platform campaign) FNB ‘League of Innovators’
2015 – Silver (Integrated Multi-platform campaign) BMW ‘2 Series’
2015 – Gold (Integrated Mobile Campaign) BMW ‘2 Series’
2015 – Bronze (Mobile Apps and Tools) Vodacom ‘JAVA app’
2015 – Best Agency SPECIAL AWARD – OVERALL

ASSEGAI

2015 – Bronze Media (E-commerce) MyVodacomApp ‘Smartphone ‘
2015 – Gold Media (Experiential Media) The Uber ‘Test Ride‘
2015 – Bronze Media (Mobile Marketing) The Uber ‘Test Ride’
2015 – Gold Media (Online: Banners / Microsites / Websites, and Other) Sonic Highway
2015 – Gold Media (Online: Banners / Microsites / Websites, and Other) Anything is possible
2015 – Leader Media (Online: Banners / Microsites / Websites, and Other) Lucozade ‘Give Me Strength’
2015 – Gold Multi-Channel/ Country Campaigns (Integrated Direct marketing Campaigns) The Uber ‘Test Ride’
2015 – Bronze Multi-Channel/ Country Campaigns (Integrated Direct marketing Campaigns) MINI TO SPACE
2015 – Leader Multi-Channel/ Country Campaigns (Integrated Direct marketing Campaigns) KFC ‘Capp Democracy’
2015 – Gold Craft Awards (Apps) MyVodacomApp Smartphone
2015 – Gold Craft Awards (Apps) MyVodacomApp JAVA
2015 – Gold Craft Awards (Art Direction) KFC ‘Soundbite’

LONDON INTERNATIONAL AWARDS

2016 – Gold (Radio Crafts/Writing) KFC Man Meals ‘The Everyman Meal – Cherry Lip Balm’
2016 – Gold (Radio & Audio: Retail) KFC Man Meals ‘The Everyman Meal – Coloured Weights’
2016 – Gold (Radio & Audio: Retail) KFC Man Meals ‘The Everyman Meal – Cherry Lip Balm’
2016 – Gold (Radio & Audio: Retail) KFC Man Meals ‘The Everyman Meal – Claw Thing’
2016 – Gold (Radio & Audio: Campaign) KFC Man Meals The Everyman Meal – Cherry Lip Balm / Coloured Weights / Claw Thing’

SMARTIES

2017 – Silver KFC ‘Suppertime Stories’
2017 – Gold KFC ‘Suppertime Stories’

NXT GENERATION

2017 – Silver Vodacom ‘Nxt LvL’
2017 – Bronze Vodacom ‘Play EveryDay’
2017 – Gold Vodacom ‘Play Everyday’

Contact

Building C, WPP Campus
Woodlands Office Park
20 Woodlands Dr
Woodmead, 2191

Pete Case
Pete.case@ogilvy.co.za
+27 11 709 6600

FEATURED WORK

AWARDED WORK

CREATIVE PRESS OFFICE

The Creative Process: How top ad minds come up with ideas.

Amisha Zanetti2025-09-16T14:56:18+02:00September 16th, 2025|

Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most.

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Amisha Zanetti2024-10-24T15:20:36+02:00October 24th, 2024|

Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.

Pete Case has seen advertising change a lot. Here’s what hasn’t.

Amisha Zanetti2026-08-14T13:58:18+02:00August 12th, 2026|

So, what has more than three decades of making work, building agencies and leading creative people taught Pete Case? Quite a lot, as it turns out. We spoke to Pete, CEO & Creative Chairman of Ogilvy South Africa, about why South African creatives travel so well, the ideas that still give him goosebumps, what great marketers get right, protecting humans in the age of AI, surviving an industry full of ‘Nos’, and why you’ll occasionally find one of South Africa’s most powerful advertising leaders in his garage fiddling with a petrol engine.

Creative Circle’s Full Circle event is back

Amisha Zanetti2026-07-21T15:46:29+02:00July 17th, 2026|

The Creative Circle Full Circle 2026, in partnership with Ster-Kinekor, hosts a selection of jury members, as they take the audience inside the jury rooms, through an inspiring showcase of the top trends, insights and award-winning work from Cannes Lions International Festival of Creativity.

Craft Award Results: June 2026

Amisha Zanetti2026-07-13T12:44:05+02:00July 10th, 2026|

Three examples of South African craft rise to the top in this month's IDIDTHAT.co Craft Awards. Congratulations to Paul Ward from Giant Films, Alex Smillie from Pressure Cooker Studios and Craig Moore from Robot, whose work impressed this month's judges. And a big thank you to Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa, and Marc Algranti, Music Supervisor at Algranti Music, for giving up their eyeballs, ears and excellent judgement to crown this month's winners.

CANNES DAILY DIARY: Day 4 with Mariana O’Kelly

Amisha Zanetti2026-06-26T13:14:23+02:00June 26th, 2026|

Former Ogilvy South Africa ECD and creative powerhouse Mariana O'Kelly is flying the South African flag on the global stage. Now based in Chicago, Mariana is the first Chief Creative Officer of DonerColle Partners, the alliance between Stagwell agencies Doner and Colle McVoy. If you've never had the pleasure of working with Mariana, this diary is a wonderful introduction to her brilliant, funny mind. South Africa misses you, ma se kind.

Related Companies

Ogilvy Cape Town

We are a Cape Town-based integrated creative advertising agency that is characterised by a reverence towards brands and a dedication to ideas.

Cape Town

CEO: Pete Case / MD: Vicki Buys
ECD: Camilla Clerke

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Company Website