IDIDTHAT JUDGE
KATE DE BRUYN

Kate always knew she would not become the engineer her father secretly hoped for and instead pursued her dream of becoming a Cannes award winning filmmaker, doing a BA Dramatic Art at Wits University. Alas, she discovered that filmmaking too was not for her, rather finding her niche in creative writing. Degree in hand, she found her way to the AAA School of Advertising, and was delighted to discover that her dream of winning a Cannes award was still possible.

Now having made the Cannes dream reality and having worked at various South African agencies, she is a Creative Director at Publicis Group Africa where she enjoys coming up with good ideas, helping young creatives make their own Cannes dreams come true and just doing work that makes her proud to put her name on.

I DID THAT CRAFT AWARDS
Judge’s Pick – Kate De Bruyn

JUDGES COMMENT
“In an industry where we are constantly told the first three seconds are the most important, this piece of work does exactly that. It demonstrates the power of what great craft is all about – making the viewer invested in the story from the very first frame so they choose to go on the journey with you. I love the use of light in this piece to bring the story to life. The way it interplays with the characters, creating a world for them to belong in and set’s them outside of time itself.

The pacing in this piece is also beautiful. The way it uses the power of still photography to create movement and energy, but the moving footage brings in the calm and the still. From this alone you can tell that every moment was thought through and considered. The craft takes the film away from being just anther brand manifesto piece with a clever metaphor, to being a work of art that makes you feel something.”

AWARDED
11 August 2026

I DID THAT CRAFT AWARDS
Judge’s Pick – Kate De Bruyn

JUDGES COMMENT
”Good sound design is often an undervalued part of the production process, but done right, it can make a huge impact. So, as a writer by trade, I need to call out this piece as an example of that impact.

In a commercial that chops and changes between many different scenarios and countries, the first element that lets the viewer know where you are is the sound. This always runs the risk of sounding disjointed and jarring, but the sound design here makes it seamless and easy to follow. There is a great mix of energy and stillness to really let the scenarios breath and allow you to absorb what’s going on before you jump into the next scenario. So, what could very easily become fast and frantic, rather feels like a journey with ups and downs, as well as space and movement that not only matches, but accentuates the editing in a smart, engaging manner.”

AWARDED
11 August 2026