IDIDTHAT JUDGE
ZWELETHU RADEBE

Zwelethu spent his youth on a BMX, with an 8mm camcorder making films. After a brief venture as Lance ‘Zulu’ Klusener, filmmaking stuck.

His work has earned a Gold Loerie, Best Foreign Film at the Oscar-qualifying LA Shorts Fest, and in 2019, a Cannes Lions shortlist and a One Show Merit Award. He’s also been featured in Shots UK and named one of the Mail & Guardian’s 200 Young South Africans. Zwelethu is a partner and shareholder in Egg Films, where he is represented for commercials and films.

I DID THAT CRAFT AWARDS
Judge’s Pick – Zwelethu Radebe

JUDGES COMMENT ON DIRECTION
“The Forever Golf piece showcases the seamless collaboration from initial concept to the director’s vision, creating an authentic campaign that resonates across generations. Forever Golf reflects golf’s identity through various cultural backgrounds an visual styles, resulting in a genuine feel that captures the essence of SA VW Golf culture.”

AWARDED
05 June 2025

I DID THAT CRAFT AWARDS
Judge’s Pick – Zwelethu Radebe

JUDGES COMMENT ON DIRECTION
“The KFC festive campaign weaves an engaging narrative that captivates us through the characters’ journey and intriguing encounters combined with the magical realism of the bottomless KFC, creating an enchanting film.”

AWARDED
05 June 2025

I DID THAT CRAFT AWARDS
Judge’s Pick – Zwelethu Radebe

JUDGES COMMENT ON DIRECTION
“A nod to the comedic performance direction of the ensemble cast, blended with the right balance of hitting the story beats and world-building.”

AWARDED
05 June 2025