KFC 'Rossa Festive Campaign' (Director's Cut)

IDIDTHAT Craft Awards May 2025 – View Showcase

KFC ‘Rossa Festive Campaign’ (Director’s Cut)
Darling Films | Zee Ntuli

BEST IN CRAFT (DIRECTION)
Awarded by Sbu Sitole

CRAFT MENTION (DIRECTION)
Awarded by Zwelethu Radebe

Judge’s comment: ‘Beautifully crafted commercial. Love the textures, love the performance, the cinematography.’ – Sbu Sitole, Chief Creative Officer at The Odd Number

Judge’s comment: ‘The KFC festive campaign weaves an engaging narrative that captivates us through the characters’ journey and intriguing encounters combined with the magical realism of the bottomless KFC, creating an enchanting film.’ – Zwelethu Radebe, Director at Egg Films

CREDITS
Brand/Client: Rossa / KFC
CMO/Marketing Director Grant Mcpherson
Marketing Manager (Head of Marketing Rossa): Mukundi Munzhelele
Brand Manager (Senior Brand Manager Rossa): Gololang Setlhodi

Agency: Ogilvy SA
Executive Creative Director: Snooze Kambuwa
Creative Director: Hosana Mthembi
Agency Art Director (Senior Art Director): Banzi Kasana
Copywriter: Thuto Mothoagae
Agency Producer: Tshepiso Moraine
Group Account Director: Mpho Tlhabanelo

Film Production Company: Darling Films
Director: Zee Ntuli
Executive Producers: Melina McDonald & Lorraine Smit
Producer: Anastasia Tsobanopulos

Cinematographer: Adam Bentel

Additional Cinematographer: Zenn Van Zyl
Production Manager: Vasilea Ackermann
Director’s Assistant: Daliso Nyirenda
Production Art Director: Tamzyn Botha
Local Art Directors: Shiko Mbungua & Mary Kimanzi
Wardrobe Stylists: Kennedy Mirema & Wambui Thimba
Local Service Company: Ginger Ink
Service Producer: Ginger Wilson
Line Producer: Irene Magu
Production Manager: Tina Kabuthu
1st Assistant Director: AJ Musira
Key Grips: Victor Kamonde
Gaffer/Lighting: Paul Atoni
Stunts: Peter Wasike & Simon Muendo
Hair & Make Up: Suki Kibunguri
Unit Manager: Carole Kinyua
Locations Manager: Sam Bodo
Talent / Performers:: Siya Xaba, Kanini Wambua, Isaya Evans, Godfrey Odhiambo, Jack Mutinda, Hillary Wamiti, Edith Ithiong’o, Arnold Saviour, Alex Kinuthia, Steve Gitau, Perpetual Wangari, Ayo Opondo, Brian Ogutu
Sound Operator: Edna Bonareri