KFC ‘Rossa Festive Campaign’ (Director’s Cut)
Darling Films | Zee Ntuli

BEST IN CRAFT (DIRECTION)
Awarded by Sbu Sitole

CRAFT MENTION (DIRECTION)
Awarded by Zwelethu Radebe

Judge’s comment: ‘Beautifully crafted commercial. Love the textures, love the performance, the cinematography. ‘ – Sbu Sitole, Chief Creative Officer at The Odd Number

Judge’s comment: ‘The KFC festive campaign weaves an engaging narrative that captivates us through the characters’ journey and intriguing encounters combined with the magical realism of the bottomless KFC, creating an enchanting film.’ – Zwelethu Radebe, Director at Egg Films

VW Golf ‘Forever Golf’
Sanaa Films | Sanaa Mothabisa

BEST IN CRAFT (DIRECTION)
Awarded by Zwelethu Radebe

CRAFT MENTION (DIRECTION)
Awarded by Sbu Sitole

Judge’s comment: ‘It’s about time there was a tribute to the legendary Golf. This feels real, with grit and honest accounts of how loved this car is in the country. Love the textures and styling.’ – Sbu Sitole, Chief Creative Officer at The Odd Number

Judge’s comment: ‘The Forever Golf piece showcases the seamless collaboration from initial concept to the director’s vision, creating an authentic campaign that resonates across generations. Forever Golf reflects golf’s identity through various cultural backgrounds an visual styles, resulting in a genuine feel that captures the essence of SA VW Golf culture’ – Zwelethu Radebe, Director at Egg Films

CRAFT MENTION (DIRECTION)
Nike x Spotify ‘The Alchemist’
SHIBOBO! | Monde

Awarded by Sbu Sitole

Judge’s comment: ‘This is fresh! It’s simple! It’s a treat in how it’s been put together. Enjoyed watching it.’

CRAFT MENTION (DIRECTION)
Momentum ‘Journeys to Success’
Triple Story Content | Thina Zibi

CRAFT MENTION (CINEMATOGRAPHY)
Momentum ‘Journeys to Success’
Triple Story Content | Adam Bentel (Entered on behalf of Adam Bentel by Triple Story Content)

Awarded by Sbu Sitole

Judge’s comment: ‘I think it’s a beautiful ad, great concept. The visuals were beautifully shot, and a VO well written.‘

CRAFT MENTION (DIRECTION)
Flying Fish ‘Surprisingly Good’
Gentlemen Films | Jono Hall

Awarded by Zwelethu Radebe

Judge’s comment: ‘A nod to the comedic performance direction of the ensemble cast, blended with the right balance of hitting the story beats and world-building.’