Egg Films

We do tv ads, branded content, music videos, short films & other things too…

Cape Town & Johannesburg

Directors: Brent Harris / Kyle Lewis / Lebogang Rasethaba / Robin Adams / Sunu / Zwelethu Radebe
Executive Producers: Colin Howard / Sean Beukes

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Egg Films started in 1998 as a two man operation based in Cape Town. Through a philosophy of creating innovative and conceptually-driven work, the South African production company built a reputation for producing award-winning commercials. Egg rapidly established itself as a leading production company in South Africa, picking up a slew of local and international accolades along the way, including repeated inclusions in the Gunn Report’s ‘Most Awarded Production Companies of the World’ feature. With offices in Johannesburg and Cape Town, Egg represents a strong roster of local and foreign-based directors. Today, Egg has cemented a reputation for outstanding work, with a hands-on service department that extends Egg’s core principles of innovative, creative work to a wide range of visiting international production companies, shooting in Southern Africa and the Indian Ocean Islands.

  • The first SA production company to win a Cannes Lions Grand Prix for adidas Originals Original Is Never Finished
  • Winning South Africa’s first ever Grand LIA at the London International Awards 2010 for Topsy Selinah
  • Four Association of Independent Commercials Producers (AICP) Awards
  • Three inclusions in the annual Gunn Report’s ‘Most Awarded Production Companies of the World’ feature
  • Three Gold Lions at Cannes Lions
  • Two Golds at the New York Festival
  • Gold Andy Award
  • Gold Clio Award
  • Six Grand Prixs, 43 Gold and many Silver and Bronzes at the South African Loerie Awards
  • Winning Creative Circle Ad of the Year 2013 and 2016
  • Best Music Video of 2015, OneScreen
  • APEX Grand Prix
  • Our ads and music videos have just over 200m views on YouTube alone
  • Branded Content Gold, Bookmarks 2017

CAPE TOWN OFFICE

168 buitengracht street,
cape town, 8001, south africa
tel: +27 (0)21 426 0728
email: info@eggfilms.tv

JOHANNESBURG OFFICE

1st Floor, 11 Mackay Avenue,
Blairgowrie, 2194, South Africa
tel: +27 (0)861 eggfilms / 344 3456 (sa callers)
tel: +27 (0) 11 447 2111 (overseas callers)
email: info@eggfilms.tv

Featured Work 

Awarded by IDIDTHAT

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Robin Adams
Momentum Metropolitan Holdings CSI ‘Rhiza Babuyile’
IDIDTHAT Guest Judge: Greg Gray, Director at Romance Films
IDIDTHAT Guest Judge: Jake Bester, Creative Partner / Executive Creative Director at M&C Saatchi Abel
April 2020

Greg’s comment: “Two testimonial commercials that are worth a special mention, come at a time where the strength of community, hope and opportunity are giving the people of South Africa the strength to weather this storm. Justice Mukheli’s ‘Sakhumzi’ and Robin Adam’s ‘Rhiza Babuyile’ are very different in execution, but are both moving testaments to the power of strength and support in a time of need.”

Jake’s comment: “I really liked the off-camera reading of the subject’s letter: It had a noticeable effect on the character and really brought out a great piece of performance. It also really drew me in and made me want to watch further.” 

AWARDED: CRAFT MENTION (DIRECTION, EDITING, MUSIC & CINEMATOGRAPHY)
Egg Films | Zwelethu Radebe (Direction)
Vicks ‘Where Joy Lives’ #TouchOfCare
IDIDTHAT Guest Judge: Ricky Boyd, Film Editor at Deliverance Post
March 2020

Judge’s Comment: “A close contender for Best in Craft as all aspects were of such a high standard. It loses its way a bit in the middle, a trap we perhaps fall into when duration is not an issue and we become a tad indulgent. However, the performance, cinematography and edit work hand in hand to deliver on this emotional story. The music is handled well around the narration and while perhaps a little expected, still lends well to the mood. Congratulations to all on the hard work apparent in this piece.”

AWARDED: CRAFT MENTION (DIRECTION & CINEMATOGRAPHY)
Egg Films | Zwelethu Radebe (Direction)
Fabian Vettiger (Cinematography)
Castle ‘Africa 5’s’
IDIDTHAT Guest Judge: Kabelo Moshapalo, ECD at TBWA Hunt Lascaris
February 2020

Judge’s Comment: “I like how it feels so authentically Pan African, gritty and multi-textured from great casting, as well as rich locally nuanced scenes. Leaving you with memorable beautiful people, spaces and notably street-level football action. All this complimented by the fast-paced camerawork and energetic edit with quick cuts bringing the exciting dynamic 5 a side sports format to life.”

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Adrian de sa Garces
MTN ‘Boss Zonke’
IDIDTHAT Guest Judge: Graeme Jenner, ECD of King James Group JHB
November 2019

Judges Comment: “If I had to be analytical about why I think this ad is well directed, it’s because all of the reactions to the lead character need to work when you think it’s Riky and then still again after when you know it’s not. I watched it again. They do. And if I had to not be analytical, then I just think it’s funny, which is enough for me. So I shall mention it, in a special way.”

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Kyle Lewis
Adidas ‘Anywhere We Go’
IDIDTHAT Guest Judge: Claudi Potter, CD at Joe Public United
June 2019

Judges Comment: I love the choreography and casting. The projected titles are also beautifully considered. Visually great.”

AWARDED: CRAFT MENTION (DIRECTION & GRADE)
Egg Films | Zwelethu Radebe (Direction)
Comfort and Fame| Nic Apostoli (Grade)
Cadbury ‘Mom’s Birthday’
IDIDTHAT Guest Judge: Fran Luckin, CCO at Grey Africa
May 2019
*Please note this spot was entered for Grade Craft by Egg Films on behalf of Nic Apostoli

Judges Comment: “Solid, well-crafted storytelling. There isn’t a false note struck in any of the performances. I love the way that this isn’t a game – it’s a serious transaction between two human beings in a world where the child has set the terms. There’s no obvious smile and wink to the audience.”

AWARDED: BEST IN CRAFT (DIRECTION)
Egg Films | Zwelethu Radebe
SAB 18+ ‘Be The Mentor’
William Kalmer (Editing) / Nic Apostoli (Grade) / Grant Booth (Original Music)
IDIDTHAT Guest Judge: Nathan Reddy, Chairman & Founder of Grid WorldWide
January 2019
*Please note this spot was entered for Editing, Grade and Original Music by Egg Films on behalf of the above-mentioned people.

Judges Comment: This month’s winner holistically held my attention even though it was long. Idea, acting, storytelling at its best. Craft is everything, it’s not just one thing. This spot had all the pieces together… The ability to move a person and be so pure to your craft is what this piece is about.”

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Zwelethu Radebe
Ford Fiesta ‘Independent State of Nandi’
IDIDTHAT Guest Judge: Kabelo Moshapalo, Executive Creative Director, TBWA\ Johannesburg
August 2018

Judges Comment: This is definitely a great piece of storytelling, and that goes without saying, as this is a soapie – an online soapie. The drama, the suspense and the plot twists will have you glued to your screen at every turn letting you forget that it’s actually a piece of branded content.”

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Lebogang Rasethaba
Caste Lite ‘Money Calling’
IDIDTHAT Guest Judge: Stuart Stobbs Chief Creative Officer at 1886 Advertising
June 2018

Judges Comment: “Wow, a song and a music video that have been made for a brand but don’t seem like they’ve been made by a brand! Great job. Lebo and Egg have masterfully crafted some real kick-ass Wakanda-like imagery. Also, love the constant icefall that ties every shot together in a dreamy, chilly, afrofuture fantasy wonderland.”

AWARDED: BEST IN CRAFT (DIRECTION)
Egg Films | Sunu
Absolut ‘One Source Live – Africa On Fire’
IDIDTHAT Guest Judge: Cameron Watson, Creative Director at King James Group
December 2017

Judges Comment: “There is always a challenge to doing a great piece. There is an even greater challenge to making the piece that follows. Sunu has been able to summon his own superpowers for this month’s craft ‘Best of Reel’ and given us yet another visual spectacular for Absolut : One Source. This 4-minute-plus promo is full of styling, attention to detail and new visuals that keep you entertained. I felt that while the visual effects were slightly overused, and more in-camera trickery would have helped the scenes sit seamlessly into the beautifully styled and art directed world that is created for us, they can be forgiven in light of the theme. A piece that all involved can be proud of.”

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Lebogang Rasethaba
Nike ‘Shana Powers’ & Nike ‘The Pack’
IDIDTHAT Guest Judge: Ahmed Tilly, Chief Creative Officer at FCB Joburg
August 2017

Judges Comment: Big ups to Lebo for directing a campaign of somewhat dark, super-real, very honest commercials for Nike. He took me for a tour through the urban streets of South Africa and the unflinching minds of some powerful women. And he did it with visual gritt. Dankie Boi-Boi!”

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Sunu
Metropolitan ‘#ISeeYou’
IDIDTHAT Guest Judge: Zwelakhe Zee Tshabangu, founder and Executive Creative Director of The Make Beautiful Agency
July 2017

Judges Comment: Sunu really broke the “poor Africa” stereotype with his Gold Cannes winning Absolute Africa music video for Khuli Chana. The way he’s defined the texture of Neo-African Pop Culture is really dope. I like to call it polish grit. A well-written piece wonderfully directed with scenes that stay embedded in your mind long after you’ve seen the commercial.

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Sunu
KFC ‘Themed Burger’
IDIDTHAT Guest Judge: Steph van Niekerk
March 2017

Judges Comment: “When you have a really simple script, the temptation is always to embellish it with some kind of interesting technique or layers of fancy things. I respect the restraint of this spot. It’s simple and understated but expertly crafted. The lead is comfortable in his role and the edit works well with the music to punctuate the spot (0:12 etc). Loved the grade too. All in all there is an authenticity and a feeling of effortlessness to this ad and I think that’s true to the brand it advertises. Nice one, Sunu.

AWARDED: BEST IN CRAFT (DIRECTION)
Egg Films | Sunu
Standard Bank Africa ‘Never Stop Moving Forward’
IDIDTHAT Guest Judge: Eoin Welsh, Chief Creative Officer, Havas Worldwide
August 2016

Judges Comment: “Hats off to Sunu for a genuinely engaging piece of filmmaking. The images are beautiful and thoughtfully sequenced, complimenting the script and the idea without overpowering it. The editing is dynamic and smartly paced. Kudos as well for the considerable achievement of avoiding African cliches, not only in the pictures but in the sound design as well. It made our continent feel as sexy and exciting as we Africans know it to be.”

AWARDED: CRAFT MENTION (DIRECTION)
Egg Films | Dani Hynes
Absa ‘My Moments’
IDIDTHAT Guest Judge: Suhana Gordhan, Creative Director, FCB Johannesburg.
November 2016

Judges Comment: “The montage ad is hard to do and do well because for a viewer, it always feels like you’re standing and watching everything like a window display. But Dani Hynes manages to break that display window and make you feel something. Great, natural performances, lovely break in the scenes with real sound design. Never overdone and always honest.”

IDIDTHAT Editorial

This is Robin Adams from Egg Films: Commercials Director. Craftsman. Thinker

February 15th, 2019|Comments Off on This is Robin Adams from Egg Films: Commercials Director. Craftsman. Thinker

Despite his dream of a peaceful life spent happily dodging the PR machine, Robin Adams was no match for our military style paparazzi tactics. We get the skinny on Robin’s rise as a Director and his recent move to join the nest at Egg Films.

Face to Face with iDidTht: Featuring Dani Hynes from Egg Films

August 30th, 2017|Comments Off on Face to Face with iDidTht: Featuring Dani Hynes from Egg Films

We caught up with agency creative turned badass commercials director Dani Hynes, who shared her psychological analysis of The Loeries, her legendary party trick and even divulged her Google search history (because we forced her to). It’s everything you didn’t know you needed to know.

Related Companies

Arcade Content

Arcade is a division of Egg Films that specialises in film advertising, while also producing music videos, documentaries, photography, activations and more.

Cape Town

Directors: Alexa Wilson / Kyle Lewis / Lebogang Rasethaba / Zandi Tisani
Producers: Will Nicholson

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