IDIDTHAT Craft Awards May 2025 – View Showcase
VW Golf ‘Forever Golf’
Sanaa Films | Sanaa Mothabisa
BEST IN CRAFT (DIRECTION)
Awarded by Zwelethu Radebe
CRAFT MENTION (DIRECTION)
Awarded by Sbu Sitole
Judge’s comment: ‘It’s about time there was a tribute to the legendary Golf. This feels real, with grit and honest accounts of how loved this car is in the country. Love the textures and styling.’ – Sbu Sitole, Chief Creative Officer at The Odd Number
Judge’s comment: ‘The Forever Golf piece showcases the seamless collaboration from initial concept to the director’s vision, creating an authentic campaign that resonates across generations. Forever Golf reflects golf’s identity through various cultural backgrounds an visual styles, resulting in a genuine feel that captures the essence of SA VW Golf culture’ – Zwelethu Radebe, Director at Egg Films
ABOUT THE WORK
At it’s core, this is a story about community.
CREDITS
Brand/Client: Volkswagen South Africa
Head of Marketing: Bridget Harpur
Brand Marketing Manager: Sindisiwe Gwamanda
Brand Consultant: Thato
Agency: Ogilvy SA (Ogilvy Cape Town)
Creative Director: Alex Goldberg
Creative Director: Sibs Zihle
Creative Group Head: Nomfundo Myeni
Business Director: Julian Hendrickse
Accounts Director: Mandisa Looana
Accounts Manager: Katlego Malaka
Head of Integrated Production: Cathy Day
Photographer: Zen Myeni
Production Company & Crew: Sanaa Films x Moonsport
Director: Sanaa Mothabisa
Executive Producer: Dumisani Mvumvu
Executive Producer: Simon Key
2nd Unit Director: Jeremy Ryall
Line Producer: Chale Darwin
Production Manager: Dixie Cornell
Prod Coordinator:
1st AD: Jacob Motsamai
2nd AD: Macdonald Mpholo
Camera:
DOP: Josh Levi
Focus Puller: Tyroneg Poipao
2nd Unit DOP: Jason Haji
Loader: Khaya Skeef
DIT/VT: Grant Falconer
Ronin Operator: Wilhelm vd Westhuizen
Sound:
Sound Recordist: Kholisile Vinqi
Photography & BTS:
Photographer: Andile Buka
Stills Assistant: Tshepo Mokoena
Behind The Scene: Mashudu Tshikota
Grips:
Key Grip: Langa Bafana
Best Boy: Bongani Sibeko
Assistant: Hlubi Walaza
Lighting:
Gaffer: Jean du Plessis
Best Boy Spark: Sekwane Dlamini
Spark: Sibusiso Ngubane
Art Department:
Art Director: Arnold Oldknow
Props Master: Werner Snyman
Wardrobe Assistant: Lesedi Mpotsang
Make Up & Hair Stylist: Manray Louw
Unit Department:
Unit Manager: Tyrone Jackson
Production Assistant: Calvin Makhemeng
Post Production: (Not an IDIDTHAT member)
Offline Editor: Jamie Taylor
Grade: Kyle Stroebel
Audio Final Mix/Design: (Not an IDIDTHAT member)
Audio Engineer: Sean Jefferis
Online Finish: Davrin Wong
Cast:
Cast Coordinator: (Not an IDIDTHAT member)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
