Simba ‘Together Tastes Better With Simba’ (Director’s Cut)

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Melusi Tshabalala

AWARDED
09 May 2025

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION 
“All the elements come together to truly evoke the intended emotions, while delivering the stories in a simple manner.”

– Melusi Tshabalala, Executive Creative Director at VML

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Karien Cherry

AWARDED
09 May 2025

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION 
“An example of craft elevating the idea – Chloe gets a mention for her tonal steer on this, which makes the piece. Loved the meandering track. The “Don’t be like that” moment gets me every time. Nicely shot, effortless pacing… all in all, a lovely, gentle nudge. New soul-flavoured Simba.”

– Karien Cherry, Director at Giant Films

Simba is about bringing families and friends together during simple life moments.

Brand/Client: Simba
CMO/Marketing Director: Ather Baghpatee
Marketing Manager – Potato Chips Category: Tongase Dhlakama
Senior Brand Manager (Simba): Sibongile Mndebele
Brand Manager (Simba): Samu Khumalo

Agency: M&C Saatchi Abel
Executive Creative Director: Verona Meyer
Art Director: Amogelang Montjane
Creative Director: Monde Siphamla
Copywriter/Scriptwriter: Lwazi Nene
Producer: Palesa Mohlala
Business Partner: Bronwen Mcconnachie

Film Production Company & Crew
Film Company: Darling Films
Director: Chloe Coetsee
Executive Producers: Lorraine Smit & Melina McDonald
Producer: Thandeka Mahuma
Cinematographer: Francis Kroon
Production Manager: Vasilea Ackermann
Production Art director: Lauren Wilensky
Wardrobe Stylist: Carla Uys
Key grips: Tyler Geldenhuys
Gaffer/Lighting: Dave Howe
Hair & Make Up: Orli Meiri
Unit Manager: Douglas Machogo
Sound Operator: Lebo Nkoana

Editing Company: Mushroom Media
Offline Editor: Jo Gibbon

Post Production: Mushroom Media
Grader/Colourist: Warwick Allan
Online Artist: Sarah Kwan

Music & Sound Composition: Marc Algranti

Recording Studio: Audio Militia
Sound Engineer: Simz

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