AWARDED
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Sbu Sitole
AWARDED
05 June 2025
JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
“This is fresh! It’s simple! It’s a treat in how it’s been put together. Enjoyed watching it.”
– Sbu Sitole, Chief Creative Officer at The Odd Number
View I DID THAT Craft Awards May 2025 showcase
ABOUT THE WORK
To mark Airmax Day, Nike and Spotify commissioned an immersive short film, premiering at their Braamfontein event.
Titled The Alchemist, the film channels both brands’ handmade ethos—peeling back the curtain on the creative alchemy behind Joburg’s underground music scene. Blending Nike’s trial-by-fire spirit with Spotify’s reverence for sound, the film sensationalises the chain reaction behind a breakout hit: from producers forging raw sounds in dark studios to DJs who carry it to the streets and spark a cultural moment. When both ends work hand-in-hand, a track transcends music and strikes the Zeitgeist.
Shot on 16mm and played live in Dolby Atmos (7.4.1), The Alchemist captures Jozi’s sonic subcultures as a living system of transformation, where beats become gold and underground moments become immortal.
CREDITS
Client/Brand: Spotify & Nike
Film Production Company& Crew: SHIBOBO! & OCURENS
Writer & Director: MONDE
Executive Producers: Sithabile Kachisa, Kevin Seturumane, Cheslyn Meyer
SHIBOBO! Producer: Nomtha Dano
OCURENS Producer: Bunmi Oyateru
EP/ LDN MD: Emmanuelle Le Chat (OCURENS)
Director of Photography: Brandon Blight
Assistant Director: Pieter Oosthuizen
Art Director: Sandile Mhlongo
Music: Christof Snyman
Wardrobe Koa Matlala
Colour: Yerlan Tanay
Stills: Ricardo Marcus
Art Director: Robyn Phillips
Creative Research: Herman de Klerk
Focus Puller: Evelyn Makgata
Gaffer: Jean du Plessis
Key Grip: Riaan Hanekom
2nd Unit Dir: Retang Sebeka
B-Cam: Jason Hadji
C-Cam: (High Speed): Marty Bleazard
Makeup Stylist: Lungile Ngema
MU Assist: Nthabi Majozi
Sound Design: James Frank Robb, Harm Esterhuizen
On-set Sound Technician: Wandile Kegakilwe
Boom Swinger: Louis Declan Keenan
VFX Artist: Lee Delves
VTO: Zakhele Gumede
DIT: Ryan Sheppard
Data Wrangler: Siyanda Madlingozi
Assistant Colourist: Yer-Madi Tanayev
Best Boy Grip: Jacques Germishuiz
Grips Assistant: Mnqobi Mthethwa
Loader: Michael Geeringh
Best Boy Lights: Sekwane Dlamini
Sparks: Sibusiso Ngubeni, Sabelo Nkosi
Desk Operator: Lorda Botha
Set Technician: Sbu Nhleko
Art Assistant: Oratile Konopi
Standby Art: Sakhile Nkutha
Stylist’s Assistant: Lesedi Mpotsang
Unit Manager: Douglas Machogo
Unit Assistant: Lincorn Mkhabela
Medics: Pixie Mthunzi, Pertunia Makena
Editing Company: Post Modern
Editors: Hewitt & Shelby Ncube
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
