IDIDTHAT JUDGE
BRUNO BOSSI

Bruno Bossi is a Cape Town–based film director and founding partner of Carbon Films, a production company known for its bold, visually arresting, and creatively refined work. In 2025, Bruno was awarded a Gold Lion at Cannes Lions in the Film category, a Silver Pencil for Direction at The One Show, and was named a Winner for Direction at Ciclope Asia cementing his place as one of the leading voices in commercial filmmaking today.

Born in Angola to a Portuguese father and Italian mother, Bruno brings a global perspective to his work, shaped by a multicultural upbringing and an early career as an award-winning photographer across South Africa and Europe. His transition into directing was marked by early acclaim and the eventual founding of Carbon Films, where he continues to push creative boundaries.

Bruno’s body of work spans cinematic storytelling, visually rich action, and sharply observed comedy, each piece driven by a strong sense of craft and emotional authenticity. With a deep understanding of post-production, performance, and visual language, he brings both precision and humanity to the screen.

A trusted collaborator for top agencies and brands worldwide, Bruno’s work continues to resonate across markets, genres, and audiences.

I DID THAT CRAFT AWARDS
Judge’s Pick – Bruno Bossi

JUDGES COMMENT ON DIRECTION 
“A chicken standing on a football. That’s all it takes to make a memorable moment.

This genre is always difficult to get right, and few manage it with this level of assurance. The right amount of reality mixed with scripted moments, the right VO, the right music, all directed and shot beautifully. It’s what makes this piece stand out from the rest. What elevates this beyond a well-crafted brand film is its genuine cultural empathy. These aren’t fans being observed from the outside, they’re being celebrated from within. That understanding comes through in every frame.

Shooting on a blend of 16mm analogue and digital is a bold choice and gives the film a warmth that feels earned rather than applied. The direction never tips into the overwrought. The result is emotionally true and visually assured. Matchday, wherever you are, deserves a Lovely Day. This film makes you feel exactly that.”

AWARDED
08 April 2026

I DID THAT CRAFT AWARDS
Judge’s Pick – Bruno Bossi

JUDGES COMMENT ON DIRECTION
“Well crafted frames in a restrained and refined framework. Sticking within the Audi parameters this piece is well crafted. Good palette choice, good performances and a great choice of soundtrack, even though I felt like I was about to get rick-rolled.

The direction keeps things understated, letting the idea breathe without overplaying it. Each scenario is landed with just enough weight before moving on, and the pacing keeps it light on its feet. The moment the phone rings and he takes the call without missing a beat is a small directorial win that earns a smile.
It’s a simple premise executed with confidence and a quiet sense of humour. Sometimes that’s exactly enough.”

AWARDED
08 April 2026