AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Bruno Bossi

AWARDED
08 April 2026

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
Well crafted frames in a restrained and refined framework. Sticking within the Audi parameters this piece is well crafted. Good palette choice, good performances and a great choice of soundtrack, even though I felt like I was about to get rick-rolled.

The direction keeps things understated, letting the idea breathe without overplaying it. Each scenario is landed with just enough weight before moving on, and the pacing keeps it light on its feet. The moment the phone rings and he takes the call without missing a beat is a small directorial win that earns a smile.  

It’s a simple premise executed with confidence and a quiet sense of humour. Sometimes that’s exactly enough.”

– Bruno Bossi, Director at Carbon Films

CREDITS

Brand/Client: Audi
Brand Communication Manager: Tashta Bhana

Agency: Ogilvy
Creative Partner: Alex Goldberg
Creative Director: Sibs Zille
Creative Group Head: Nomfundo Myeni
Art Director: Lauren Gericke
Managing Partner: Julian Hendrickse
Group Account Director: Ayoob Ebrahim
Account Manager: Keagan Buttress
Head of Integrated Production: Cathy Day

Film Production & Crew
Production Company: Egg Films
Director: Zwelethu Radebe
Producer: Kerry Hosford
Line Producer: Devi Lazanas
Prod Coordinator: Anjé van Zyl
1st Assistant Director: Chris van Latum
2nd Assistant Director: Pieter Oosthuizen

DOP: Jason Prins
Focus Puller: Mandisa Macleod
Loader Mamello Hlongwane
DIT & VTO: Ludwig Bezuidenhout
VT Assistant: Andiso Ndebele

Key Grip/Tracking Team: Riaan Hanekom
BB Grip/Motorcrane Tech: Jacques Germishuizen
Assistant Grip: Christopher Anderson
Assistant Grip: Gontse Frans Mofokeng
MotoCrane Arm Op: Diego Ollivier
Precision Driver: Teboho “Tebz” Lechela

Gaffer: André Beumer
Best Boy: Marcus Nepfumbada
Spark: Joseph Setoaba
Spark: Modisaotsile Komane
Spark: Jaryd Melvin
Genny OP: Dumisani Nkowana

Stills Photographer: Mpumelelo Macu
DOP: Sokhaya “Socks” Mbiko
Key Grip: Bongani Sibeko
Gaffer: Chris Dos Santos
Spark/Grips Assist: Sibusiso Tshabalala
Sound Recorder: David Seapose

Art Director: Keenan McAdam
Props Master: Cara Falken
Props Master: Marco Filby
Art Driver: Daniel Nkhuta
Swing Gang: Mzwakhe Mgaga
Art Assistant: Austin Bunu
Art Runner: Timony McAdam
Art Runner: Drew Casson
Animal Wrangler: Nicola Booth
AACL Inspector: Brayden Louwrens

Auto Detailer: Steve Milosevich
Auto Detailer: Kornel kucofovski
Auto Detailer: Natasha du toit

Wardrobe Stylist: Samantha Constable
Wardrobe Assistant: Vusumuzi Grant Ngcobo
Stills Wardrobe/Props: Ennia Marina Poretti
Make-up/Hair Artist: Orli Meire
Make-up/Hair Assistant: Skye Cole

Unit Manager: Douglas Machogo
Unit Assistant: Lincorn Mkhabela
Unit Assistant/PA: Michael Dube
Unit Assistant/PA: Freddy Sibanda

Medic: Ernest Mogorosi
Production PA: Sukhleen Suki Kaur
Production PA: Thabiso Mojapelo
PA: Jonathan Edwards
Child Minder: Kutlwano Moathlodi

Post Production
Post Production Company: (Not an IDIDTHAT member)
Editor: Evy Katz
Online: Ilhaam Mullagee
Grade: Terry Simpson

Music & Sound
Audio Mix: (Not an IDIDTHAT member)
Music Supervisor: Marc Algranti, Algranti Music

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.