We put idea explosion ahead of idea integration. Everything starts with a bold idea, and where that idea comes from in the group is irrelevant. In our experience, the best ideas have a flammable quality. Everyone that encounters it wants to add to it, with interest, and in doing so the idea is exploded through the group into whichever mediums make it more powerful. This collaborative structure has a significant effect. There are no parameters to how we think. No limitation to our solutions. There’s no idea that can’t be had, can’t be acted upon or made better by someone else in the building. We take the most compelling qualities of a brand and make them spectacularly memorable for a world that doesn’t think in media silos.
22 Lawley Road, Woodstock, 7925,
Cape Town, South Africa
Chief Executive Officer: James Barty
Chief Creative Officer: Alistair King