Lexus South Africa 'Accidental Art'

CASE STUDIES

Lexus ‘Accidental Artist’ Overall Case Study

Lexus ‘Accidental Art’ Ambient Case Study

FILM

Lexus ‘Accidental Artist’ Interview Film

PRINT

CAMPAIGN BOARD

South Africa’s Cannes Predictions 2025 – View Showcase

AWARDED
Loerie Awards 2024 – View Best of Live Events, Activations & Crafts Showcase
Loeries Bronze | Live Events – Sponsorship

Creative Circle Best of the Year 2024 – View Showcase
Creative Circle Best of the Year 2024 – First Place | Print Communication
Creative Circle Best of the Year 2024 – First Place | Out of Home

CREDITS
Client/Brand: Lexus South Africa
Product: Lexus Park Distance Control
Brand Manager: Lensha Dlamini
CMO or Marketing Director: Tasneem Lorga
Marketing Manager: Rethabile Bopape

Agency: M&C Saatchi Abel
Regional Agency Group: M&C Saatchi Group South Africa
Chief Creative Officer: Neo Mashigo
Executive Creative Director: Gordon Ray, Jake Bester
Creative Director: Gabriella Evans, Lubabalo Mtati
Live Event Director: Pearl Manamela
Agency Art Director: Martin Van Niekerk, Gavin Dale
Agency Managing Director: Masego Motsogi
Agency Producer: Lebo Mothibi, Ronwin Barnes, Martine Levy
Account Management: Bronwen McConnachie, Pearl Manamela, Pelokazi Mtwisha
Strategist: Makosha Maja-Rasethaba
Writer: Pula Simango

Stills Production Company: Neto & Shookan
Performance: Kgomotso Neto
Photographer: Kgomotso Neto

Post Production Facility: Post Cape Town
Editor: Angela Anderson

CREDITS
Accidental Art ‘I wasn’t on my phone / I thought I could make it / Rushing for a meeting’

Creative Director: Gabriella Evans, Lubabalo Mtati
Art Director: Gavin Dale
Head of DTP: Graham Arendse
Executive Creative Director: Jake Bester, Kursten Meyer
Chief Creative Officer: Neo Mashigo
Agency Producer: Tsholofelo Muller
Agency Producer: Martine Levy
Business Partner: Bronwen McConnachie
Managing Director: Masego Motsogi
Chief Client Officer: Marvin Kgoasane
Chief Strategy Officer: Makosha Maja-Rasethaba
Marketing Manager: Lensha Dlamini
General Manager: Tasneem Lorgat
Photographer: David Prior