Lexus South Africa ‘Accidental Art’

Lexus ‘Accidental Artist’ Overall Case Study

Lexus ‘Accidental Art’ Ambient Case Study

Lexus ‘Accidental Artist’ Interview Film

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Danni Pinch

AWARDED
29 May 2025

JUDGES COMMENT
“Just shows that ideas are everywhere if you just look at the world with a creative eye.”

– Danni Pinch, Executive Creative Director at Accenture Song

View South Africa’s Cannes Predictions 2025 showcase

Loeries Bronze | Live Events – Sponsorship

Creative Circle Best of the Year 2024 – First Place | Print Communication
Creative Circle Best of the Year 2024 – First Place | Out of Home

View Creative Circle Best of the Year 2024 Showcase

Client/Brand: Lexus South Africa
Product: Lexus Park Distance Control
Brand Manager: Lensha Dlamini
CMO or Marketing Director: Tasneem Lorga
Marketing Manager: Rethabile Bopape

Agency: M&C Saatchi Abel
Regional Agency Group: M&C Saatchi Group South Africa
Chief Creative Officer: Neo Mashigo
Executive Creative Director: Gordon Ray, Jake Bester
Creative Director: Gabriella Evans, Lubabalo Mtati
Live Event Director: Pearl Manamela
Agency Art Director: Martin Van Niekerk, Gavin Dale
Agency Managing Director: Masego Motsogi
Agency Producer: Lebo Mothibi, Ronwin Barnes, Martine Levy
Account Management: Bronwen McConnachie, Pearl Manamela, Pelokazi Mtwisha
Strategist: Makosha Maja-Rasethaba
Writer: Pula Simango

Stills Production Company: Neto & Shookan
Performance: Kgomotso Neto
Photographer: Kgomotso Neto

Post Production Facility: Post Cape Town
Editor: Angela Anderson

CREDITS
Accidental Art ‘I wasn’t on my phone / I thought I could make it / Rushing for a meeting’

Creative Director: Gabriella Evans, Lubabalo Mtati
Art Director: Gavin Dale
Head of DTP: Graham Arendse
Executive Creative Director: Jake Bester, Kursten Meyer
Chief Creative Officer: Neo Mashigo
Agency Producer: Tsholofelo Muller
Agency Producer: Martine Levy
Business Partner: Bronwen McConnachie
Managing Director: Masego Motsogi
Chief Client Officer: Marvin Kgoasane
Chief Strategy Officer: Makosha Maja-Rasethaba
Marketing Manager: Lensha Dlamini
General Manager: Tasneem Lorgat
Photographer: David Prior

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