Nedbank ‘Youth Day’

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Danni Pinch

AWARDED
29 May 2025

JUDGES COMMENT 
“Love how this turned the youth honours board, which feels like such a standard part of many schools, into a moving piece of storytelling.”

– Danni Pinch, Executive Creative Director at Accenture Song

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Roland Sweet

AWARDED
29 May 2025

JUDGES COMMENT 
“Great campaign! It uses something that is standard across all South African schools as a recognition for those scholars who have excelled, and it uses it in such a simple manner to tell a powerful story. A piece of South African history that deserves the honour of being recognised on the boards.”

– Roland Sweet, Founder & CEO of LITTLEBIG Group

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Fran Luckin

AWARDED
29 May 2025

JUDGES COMMENT 
“Looking at this as an overall idea, I think the cause will appeal to the judges and the crafting of the pieces (particularly the film) is meticulous.”

– Fran Luckin, Chief Creative Officer at VML South Africa

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Saf Sindhi

AWARDED
29 May 2025

JUDGES COMMENT 
“We’ve seen the story of ’76 told in many forms. But never like this and more than that, never felt like this. It’s a story South Africa will never stop telling, and this time, it’s told with heart, craft, and a quiet kind of power. It’s the kind of work Cannes juries respect, deeply human and beautifully made, using truth over trickery to make us feel the story.”

– Saf Sindhi, Founder & CCO of Bananas

View South Africa’s Cannes Predictions 2025 showcase

Finalist | Moving Image Craft & Production | Cinematography – Single
Finalist | Film & Video | Low Budget
Finalist | Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
Finalist | Music & Sound Craft | Music Adaptation – Instrumental
Finalist | Film & Video | Film & Video for Good

View One Show Finalists Showcase

Loeries Bronze | Design Mixed-Media Campaign

View Best of Design 2024 Showcase

Creative Circle Best of the Year 2024 – First Place | Design
Creative Circle Best of the Year 2024 – Second Place | Digital Communication
Creative Circle Best of the Year 2024 – First Place | Integrated Campaign
Creative Circle Best of the Year 2024 – Second Place | Out of Home

View Creative Circle Best of the Year 2024 Showcase

Client/Brand: Nedbank
Assistant Brand Manager: Kesh Babulal, Tshwanelo Fokazi, Tshepo Motlhose, Bree Tsheole, Thandeka Ngobeni
Brand Manager: Mongezi Sokanyile, Elwin Smith, Philippa Guichard, Arè Visagie, Cheryl Dube
CMO or Marketing Director: Khensani Nobanda, Tebogo Motsepe, Buli Ndlovu
Marketing Manager: Cleopatra Taoana, Zama Mlungwana, Rachel Manchu Motloung

Agency: Joe Public
Regional Agency Group: Joe Public
Agency Managing Director: Khuthala Gala Holten, Mpume Ngobese, Terri-Leigh Cassel
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Executive Creative Director: Simone Rossum, Brandon Govender, Martin Schlumpf
Creative Director: Christo Krüger, Declan Sharp
Designer: Maxene Booysen, Siyabonga Ntamela
Agency Art Director: Zainab Mitha
Agency Producer: Manuel Lopes, Belinda Shea, Tammy Chetty
Animator: Jiri Miovsky
Account Management: Karabo Motjuwadi, Zengifike Dube, Candice Shortt, Kgaugelo Matsepane, Phindile Lombard, Noma Mphuthi, Phindile Ndzekeli, Abigail Buckley, Lebogang Dithipe, Abigail Sizaliyo
Strategist: Laurent Marty, Chad Nelson, Lebogang Mathonsi
Writer: Jasmin Vandersteen

Film Production Company: Darling Films
Film Director: Zee Ntuli
Executive Producers: Lorraine Smit, Melina McDonald
Producer: Anastasia Tsobanopulos
Production Manager: Vasilea Ackermann
Art Director/Stylist: Tamzyn Botha, Neo Serati
Director of Photography: Adam Bentel

Illustrator: Chris Slabber, Carmen Ziervogel,

Animation Company: Chocolate Tribe

Media Company: (Not an IDIDTHAT member)

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.