South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Marketer Spotlight: Star Kachisa, Head of Marketing, Spotify Sub-Saharan Africa
As Head of Marketing for Spotify Sub-Saharan Africa, Star Kachisa leads work across some of the most culturally layered markets in the world. She’s clear that the job isn’t to ‘make movies’, but to make work that earns attention, drives behaviour, and actually sells product. Spoiler alert: it’s also really good work. So we sat down with Star to find out how that work gets made, and what really matters along the way.
Markus Wormstorm and Biblo.tv, a direct line to Africa’s musical underground
Composer and music supervisor Markus Wormstorm launched Biblo in 2012 to solve a familiar industry frustration. Directors and editors were stuck choosing between generic library music or culturally relevant tracks that couldn’t be licensed. Biblo emerged as a third option - access to contemporary African sound, built to move seamlessly from offline edit to final delivery.
Q&A with Giant Films director Paul Ward on process, story and creative restraint in branded storytelling
In this Q&A, Giant Films’ director Paul Ward unpacks his process, his approach to storytelling, and how to navigate brand involvement without letting it overpower the human story. In a one-on-one conversation, we dig into the making of ‘The Philipstown WireCar Grand Prix’, a deeply moving, beautifully considered film that stays grounded while still feeling ambitious in scale and imagination.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: December 2025
And Slim takes it! This month’s IDIDTHAT.co Craft Awards were judged by Juliet Honey, Creative Director at TBWA\ South Africa, and Zee Ntuli, Director at Darling Films. Thank you for lending us your smarts, you beauties. Big congrats to Slim from Darling Films for taking the top spot this month....and for getting us to order burgers.
Craft Award Results: November 2025
Another month, another round of work that made our judges sit up a little straighter. For the November IDIDTHAT Craft Awards, we handed the reins to two heavyweights: Suhana Gordhan, Chief Creative Officer at LoveSong, and multiple-time Best in Craft winner Hayden Brown, director and cinematographer at 7 Films. After sifting through the country’s sharpest craft, they crowned this month’s Best in Craft: Thina Zibi from Triple Story Content and Zee Ntuli from Darling Films. Congrats on the top spot, you two, beautifully done.
Craft Award Results: October 2025
This month’s IDIDTHAT.co Craft Awards saw creative firecrackers Saf Sindhi, Founder & CCO at Bananas South Africa and Slim, Director at Darling Films, on judging duty. A standing ovation for directors Hayden Brown from 7 Films and Katlego Baaitse from Spitfire Films, both came in swinging and walked off with the month’s highest honours.
