Our super experienced content studio will meet with you to conceptualise ways to tell your stories. Because we are writing the piece from IDIDTHAT’s perspective, you avoid that pesky self-promotion thing, which can sometimes be a bit awks. We write editorials with a knowledge and understanding of who your audience is and our engagement to date is proof of that. And wait, there’s more! It’s not dry-scratch-your-eyes-out-with-a-spoon-boring. Can we get an AMEN!?
Have a look at a few of the editorials we’ve created
Inside the Agency with Grid: Out with branding, In with Culture.
Grid has become so much more than just the branding and design specialists we’ve come to know. But to fully understand their new offering we needed to find their G in Culture. We went into the agency for a one-on-one with the Big Guns; CCO Nathan Reddy and Joint CEO’s and Partners David Cohen and Adam Byars for a behind-the-scenes look. Read more.
Bomb Commercials Signs Director Justice.
Director Justice is as in touch with South Africa’s beautiful people and culture as he is with his own emotions. With his heart firmly on his sleeve, he opens up about his own journey as a Director and joining the team at Bomb Commercials. Read more.
SA’s Viral KFC Neymar Ad: What We Didn’t Know.
Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you! Read more.
Figment Films – For the Love of Craft.
We delve deep into the minds and teacups of the team behind Figment Films. Sit back and enjoy as they spill (their tea and opinions) on their unique perspectives on filmmaking, their shared devotion to pushing the craft and their no bull approach with clients Read more.
We Talk Directly to the Industry
IDIDTHAT has an average of 18 000 monthly page views.
IDIDTHAT receives just under 200 000 views by South Africa’s Advertising and Production industry every year.
IDIDTHAT has 27 000 active South African users on our website every year.
Over 6 000 newsletter subscribers.
People don’t get to ‘see’ what your company looks and acts like until they’re either a client of yours or they’re working for you. Yes, you know your company well, after all, you work there all day (and night), and sometimes forget that nobody else knows what it’s like. All these stories are usually left for the pitch room. Why?!
Editorial Ideas for Agencies:
Feature your company culture, strategy and values. Let us tell your unique story.
Highlight your agency’s philosophy.
Open the doors of your agency to the whole creative industry and reveal what makes you different.
Feature talented leaders in your agency and tell their story.
Showcase a campaign you’re proud of – we can get behind the scenes, the strategy, the results and feature the team who created it.
Editorial Ideas for Production Companies:
A behind-the-scenes look at your office and the people that make it a home.
Highlight speciality services and unique skill sets.
Introduce new or talented individuals in your company to the whole industry
Feature your newly launched business or sub-company.
Select Your Subscription:
IDIDTHAT will meet with you for a briefing in order to help conceptualise your editorial. Our knowledge and understanding of the industry will assist in positioning your company. We’ll personally interview your team and write your story for you. Once we have your thumbs up, we’ll share it with the industry!
• 4 x Editorial Package – R35 800
Works out at R8 950 per editorial
• 2 x Editorial Package – R19 960
Works out at R9 980 each per editorial
Increase Your Reach – Included in the Price:
Media: Paid for Facebook Sponsored Posts We reach an average of 3 500 – 11 500 industry creatives through our sponsored posts on Facebook, that we set for 5 days.
Media: Featured in our Newsletter A minimum of 4 500 people receives our mailers, with an average open-rate of 20-25%.
Media: Home Page Feature Your Editorial will be featured for 2 weeks and we average 15 000 page views per month.
Media: Your Editorial will be added to your company page We add an Editorial Section to your own page on IDIDTHAT, making it easy for the industry to read more about you all year round.