Volkswagen South Africa ‘The Life-Saving Night School Platform’ Case Film

AWARDED  –  THE ONE SHOW AWARDS

THE ONE SHOW AWARDS
Winner

AWARD YEAR
2026

AWARDED
15 May 2026

ENTRANT COMPANY: Ogilvy South Africa + Run Jump Fly

MERIT:
Sustainable Development Goals Pencil | Sustainable Development Goals

View One Show Awards 2026 showcase

AWARDED  –  CANNES PREDICTIONS 2025

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Sbu Sitole

AWARDED
29 May 2025

JUDGES COMMENT
“I love how simple the idea is. I love how important the idea is. VW playing a part in a societal problem without it being heavy, laboured, or sad. I think they’re playing a role only they could do. It pulled on my heartstrings without being too melancholic.”

– Sbu Sitole, Chief Creative Officer at The Odd Number

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Fran Luckin

AWARDED
29 May 2025

JUDGES COMMENT
“A great example of a strong brand-agency partnership moving beyond marketing communication into real world programmes that make a difference. I love the idea and I hope this wins so that it encourages more brands to do the same.”

– Fran Luckin, Chief Creative Officer at VML South Africa

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Roland Sweet

AWARDED
29 May 2025

JUDGES COMMENT
“It raises a valid question: Why don’t we do part of our driving curriculum at night? This campaign has done a great job highlighting the challenges with new drivers who have not done any night driving training. This is a problem not only for South Africa. A well-thought-out, effective campaign that I believe will resonate at Cannes.”

Roland Sweet, Founder & CEO of LITTLEBIG Group

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Saf Sindhi

AWARDED
29 May 2025

JUDGES COMMENT
“The best solutions come from simple questions like, ‘Why do we only learn to drive in daylight when most accidents happen at night?’ This solution blends a deeply cultural insight with smart creative strategy to deliver something that benefits both brand and community. Add measurable results to the mix, and you’ve got exactly the kind of work Cannes juries look for.”

– Saf Sindhi, Founder & CCO of Bananas

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Danni Pinch

AWARDED
29 May 2025

JUDGES COMMENT
“It makes lots of sense for the brand and as a purpose piece. But also beautifully crafted with great attention to detail.”

– Danni Pinch, Executive Creative Director at Accenture Song

View South Africa’s Cannes Predictions 2025 showcase

CREDITS

Brand/Client: Volkswagen South Africa
Brand Director: Steffen Knapp

Agency: Ogilvy South Africa
Global Chief Creative Officer: Liz Taylor
Chief Creative Officer: Pete Case
Executive Creative Director: Camilla Clerke
Executive Creative Director: Mike Barnwell
Managing Director: Vicki Buys
Project Manager: Melissa Forgus
Creative Partner: Alex Goldberg
Business Director: Julian Hendrickse
Brand Director: Niels Wichmann
Account Director: Mandisa Looana
Account Manager: Keagan Buttress
Creative Group Head: Gareth Owen
Creative Director: Riaan van Wyk
Designer: Zakiyya Karim
Art Director: Lauren Gericke
Junior Designer: Gemma Strohbach
Copywriter: Hamilton Zwane
Copywriter: Thando Solundwana
Senior Art Director: Annie Bekker
Group Head / 3D Motion Designer/Editor Designer: Neill Pretorius
Junior Motion Designer: Nina Roodbol
PR Manager: Angelique Wilkins
Agency Producer: Sarah Rayner
Strategist: Zoe Willems

Film Production Company: Run Jump Fly
Director: Lourens Smit
Lead Producer: Devin Armstrong

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