Heineken SA ‘Social Screen’ Case Film

South Africa’s Cannes Predictions 2025 – View Showcase

CREDITS
Client:
Heineken South Africa
Marketing Director Heineken® Beverages: Andrea Quaye
Heineken® Marketing Manager: Bhavna Mistry
Heineken® Marketing Communication Manager: Warrick Wyngaard
Heineken® BTL Executive: Tiffany Peterson
Heineken® Beverages Marketing Category Lead – Digital Engagement & Consumer Connections: Cuan
Bergman
Heineken® Media Strategy Lead: Avtaar Mohanlall

Heineken Global
Head of Global Heineken® and Premium Brands: Nabil Nasser
Heineken® Global Brand Strategy and Communication Director: Daniela Iebba
Heineken® Global Communication Manager: Yoann Hellot
Heineken® Global Digital Manager: Larissa Koper
Heineken® Brand Global PR Lead: Jonathan O’Lone

LePub Milan
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Co-Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Gaston Soto
Executive Creative Director & Chief Invention Officer: Andrey Tyukavkin
Creative Director: Stefano Zanoni
Associate Creative Director: Roberto Ardigò
Senior Art Director: Joao Araujo
Senior Copywriter: Katharina Haller
Global Chief Strategy Officer: Sol Ghafoor
Head of Strategy: James Moore
Strategist: Cristina Sarraille
Global Head of PR & Communication: Isabella Cecconi
Senior Digital PR Manager: Federica Fiorentino
Senior PR Manager: Luca Orioli
Head of Digital Production: Vittorio Cafiero
Global Head of Creative Technology: Mauro Mazzei
Client Service Director: Shirine Aoun
Client Service Director: Ilaria Castiglioni
Account Director: Marta Dell’Adami
Account Executive: Clara Boggia

LePub Johannesburg
Chief Creative Officer: Pete Little
Executive Creative Director: Graeme Jenner
Creative Director: Harry Mackenzie
Creative Director: Jonathan Beggs
Freelance Senior Conceptual Creative: Bonolo Modise
Freelance Senior Conceptual Creative: Novic Hadebe
Head of Brand & Culture: Selae Thobakgale
Senior Project Manager: Lara Schachat
Executive Producer: Nicky Furno
Senior Vice President: Jonty Fisher
Managing Director: Sue Napier
Business Unit Director: Michelle Jardim
Group Account Director: Larrique-John Jackson
Technology Lead: Warren Le Roux

Film Production Company: Darling Fling
Director: Jasyn Howes
Executive Producer: Mmameyi Mphahlele
Line Producer: Ntokozo Mabunda

PR Agency: Not an IDIDTHAT member
Senior Account Director: Jene Godfrey
Senior Account Manager: Thabiso Lebitsa

Influencers Agency: Not an IDIDTHAT member
Chief Creative Officer: Sibu Mabena
Culture and Partnerships Lead: Ntokozo Masimula
Group Digital Manager: Nelson Makonyana
Account Manager: Banele Nkabinde
Senior Digital Manager: Banele Mashinini
Campaign Coordinator: Asande Mulaudzi

Photography and Videography: Not an IDIDTHAT Member
Producer/Director: Zachariah Schrueder
Video 1: Michael Ball
Video 2/Assistant 1: Tshepi Seeri
Assistant 2: Karabo Mokwena
Assistant 3: Katlego Samatha
Assistant 4: Tkay Lebo Modise
Photographer 1: Thabiso Ndlovu
Photographer 2: Mpumlelo Macu

Stills Digital: Nhlanhla Dhlamini
Jnr producer: Mbale Mabaso
Sound/Audio: Tlotlo Kedijang
Senior Art Director: Jan van Biljon
Senior Copywriter (Fixed Term Freelancer): Trevor Sacks

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.