AWARDED – D&AD AWARDS
D&AD AWARDS
Shortlist
AWARD YEAR
2026
AWARDED
20 May 2026
AWARDED – THE ONE SHOW AWARDS
THE ONE SHOW AWARDS
Winner
AWARD YEAR
2026
AWARDED
15 May 2026
ENTRANT COMPANY: Bananas
MERIT:
Film & Video | TV, VOD, & Online | Over 90 Seconds – Single
View One Show Awards 2026 showcase
AWARDED – IDIDTHAT CRAFT AWARDS
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Danni Pinch
AWARDED
07 October 2025
JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION
“I love the quirky world that this piece sets up and that the humour is played straight (which is always the way to go for me). Many of the familiar ad choices aren’t made in this piece which gives it an appealing edge – and there is a lot of love and craft in the playful details.”
JUDGES COMMENT ON (CRAFT MENTION) SOUND – FINAL MIX CRAFT
“This ad was the complete package, and the sound is a big part of it. It has a lovely quirky darkness to it. Was there a little bit of White Lotus 3 inspo in there? (tbh made me love it more if there was).”
– Danni Pinch, Executive Creative Director at Accenture Song
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Thina Zibi
AWARDED
07 October 2025
JUDGES COMMENT ON (CRAFT MENTION) DIRECTION & SOUND – FINAL MIX CRAFT
“A smart and playful spot that proves the power of simplicity. The idea is executed with such clarity, once the lead character notices one gap, he begins seeing them everywhere, and the concept spirals in a way that feels both relatable and delightful. What makes this piece stand out is the craft. The art direction is sharp and inventive, with each ‘missing piece’ moment thoughtfully designed to land visually and narratively. The humour is also heightened not just by what we see, but by the sound design, which beautifully ties the story together and guides the audience through the unfolding gag. A clever concept elevated by meticulous craft, every missing piece lands with wit and precision.”
– Thina Zibi, Independent Director
View I DID THAT Craft Awards September 2025 showcase
ABOUT THE WORK
For Punk’s quest to complete his figurine collection, we crafted a playful, slightly mysterious soundtrack that guides the audience through his obsessive journey. Steering clear of traditional orchestration, we selected Killer Clowns by Jordan Sterling, a wildcard choice that brought the perfect energy and quirky intrigue.
Using stems, we tailored the track so the vocal gaps would taunt Punk, disappearing as he filled them, creating moments of tension and relief.
Authentic Thai ambiences and subtle, cartoon-like foley added depth and humour without overwhelming the brand’s tone, balancing mystery, comedy, and relatability while highlighting the story’s theme of incompleteness.
CREDITS
Client/Brand: KFC Thailand
Client Team: Yum Restaurants International (Thailand) Co. Ltd.
Market Lead & Chief Marketing Officer: Suhayl Limbada
Associate Director Brand Experience: Patra Patrasuwan
Senior Marketing Manager: Chayapa Jamnarnwej
Senior Brand Manager: Chutinan Nateerattana
Agency: Bananas
Chief Creative Officer: Justin Gomes
Chief Creative Officer: Saf Sindhi
Executive Creative Director: Sean Harrison
Copywriter: Justin Gomes
Art Director: Sean Harrison
Film Production & Crew
Production Company: Ta Prod / Carbon Films
Executive Producer: Louis Ditapichai
Line Producer: Aey Anaman
Director: Bruno Bossi
DOP: Liam Gilmour
Production Manager: Kritthacha Kornchee
1st AD.: Nada Nakata
Production Designer: Boontawee Thor Taweepasas
Location Manager: Poonsak Ponintawong
Wardrobe Stylist: Manuschanok Sitthibhudhichai
Casting Director: Tipwarin Luthisotvithi
Editor: Julian Redpath
Colourist: Terry Simpson/Blacksmith
Online: Marco Raposo de Barbosa
Music/Sound Design/Final Mix: Pressure Cooker Studios
Producer: Astrid Iverson
Audio Engineer: Alex Smillie
Storyboard Artist: Alex Stella
Lead Cast: Seadthawut Porntanawut aka Man
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
