Builders Warehouse ‘Do Day’
AWARDED
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Roanna Williams
AWARDED
12 March 2024
JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
“This one put a smile across my face. Taking inspiration from Mel Gibson’s speech in ‘Braveheart’, Pete Pohorsky has successfully managed to turn a bunch of DIY cowards into motivated and inspired can-do home fixers. You can see that the direction has really been considered and thoughtfully told. It’s an idea that without the right director could easily have not worked. But in this case – Pete nailed it. The lead actor driving a mini-tractor and gloves (from Builders) is a great touch. The sound of its engine is also really funny. The delivery of the speech makes you really feel like you CAN-DO it. I also enjoyed the interjection of the comment “Saturday!” and cut away characters which helps the arc of the storytelling and keeps you engaged. The direction of this piece is definitely making a stand against ugly.”
– Roanna Williams, CCO & Co-Founder at Boundless
View I DID THAT Craft Awards February 2024 showcase
CREDITS
Client/Brand: Builders Warehouse
Film Production Company: Plank Films
Director: Peter Pohorsky
Audio Post Production Company: TheWorkRoom
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