We are pretty good at what we do – check out the work.

Johannesburg & Cape Town

Producer: Seamus Bax
Director: Peter Pohorsky

Featured Work

Awarded by IDIDTHAT

Plank Films | Peter Pohorsky
Burger King ‘Shrinkflation’
IDIDTHAT Guest Judge: Sam Coleman, Director at Patriot
March 2023

Sam’s comment: ‘My craft mention takes a hard left turn back into Adland and the acerbic universe of Peter Pohorsky. Here he takes aim at the woes of today’s hyperinflation. His dry comic timing and performances of his cast are on point in his portrayal of a series of hero’s and victims of “Shrinkflation”. The antidote of course – is Burger King’s generous portions. I thought all the elegant retro stylings from camera work, to colour and wardrobe ‘ala Stranger Things’, really served the piece well leaving one with a warm nostalgic feeling of when portions possibly were bigger.’

Plank Films | Peter Pohorsky
MTN Springboks ‘5G Your Life’
IDIDTHAT Guest Judge: Amy Allais, Director at Ola! Films
August 2022

Amy’s comment: ‘The whole thing is flawlessly executed. We’ve all been tasked with having to get non-actors to act and it is frequently cringe-worthy, so kudos to Peter for the on-point performances from actual Springbok rugby players.’

Plank Films | Peter Pohorsky
Savanna ‘Chakalaka Norris’
IDIDTHAT Guest Judge: Carl Willoughby, Executive Creative Director at TBWA Hunt Lascaris
April 2022

Judge’s comment: ‘Yes, this is extremely funny! That you cannot ignore. But humour isn’t easy and a joke is just not enough. All the elements making up this piece just feel so right, from the casting to the styling, to the last little touches on the end frame. All considered, all adding to the humour. It’s more than just the joke and the craft has made it so pleasurable to watch. Well done Pete!’