AWARDED – CANNES LIONS PREDICTIONS
CANNES LIONS PREDICTIONS
Judges Pick
IDIDTHAT JUDGE
Neo Mashigo
AWARDED
20 May 2026
JUDGES COMMENT
“Such a smart way for a bank to engage youth without talking down to them. It gets young people to care about money through what they already care about. Fun, engaging, and feels like what advertising should be. I can get down with this.”
– Neo Mashigo, Chief Creative Officer of The Up&Up Group
View I DID THAT Cannes Predictions 2026 showcase
AWARDED – THE ONE SHOW AWARDS
THE ONE SHOW AWARDS
Winner
AWARD YEAR
2026
AWARDED
15 May 2026
ENTRANT COMPANY: M+C Saatchi Abel
MERIT:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
View One Show Awards 2026 showcase
CREDITS
Client/Brand: Standard Bank
Brand Representative (Client): Lesego Ngcamu, Busi Mabuza
Agency: M+C Saatchi Abel
Regional Agency Group: The Up & Up Group
Chief Creative Officer: Neo Mashego
Executive Creative Director: Rory MacRobert, Verona Meyer, Kursten Meyer
Creative Director: Muguette Crozier
Agency Art Director: Kiara Pandaram, Tshego Kwele
Account Manager: Akhona Makeleni, Adi Pollock
Writer: Zanele Kabane, Mikateko Makhubela
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
