Unilever ‘Vaseline Verified’

THE ONE SHOW AWARDS
Winner

AWARD YEAR
2026

AWARDED
16 April 2026

ENTRANT COMPANY: Ogilvy South Africa + Ogilvy Singapore + Ogilvy UK + Ogilvy USA

GOLD:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement

SILVER:
Health & Wellness | Public Relations
Social Media | Community Building

MERIT:
Branded Entertainment | User-Generated Content (UGC)

View One Show Awards 2026 showcase

THE CLIOS
Gold & Silver Winners

AWARD YEAR
2026

AWARDED
20 April 2026

GOLD:
Branded Entertainment & Content | Social Media
Creative Business Transformation | Other
Creative Commerce | Social Media
Creative Effectiveness | Multi-Country
Experience/Activation | Use of Talent & Influencers
Creative Strategy | Creative Strategy
Direct | Social Media
Experience/Activation | Use of Talent & Influencers
Media | Use of Talent & Influencers
Public Relations | Use of Talent & Influencers
Social Media | User Generated Content
Use of Influencers | Multiple – Other

SILVER
Creative Commerce | Acquisition & Retention
Creative Disruption | Direct
Direct | Use of Talent & Influencers
Media | Social Media
Social Media | Specific Target Audience
Use of Influencers | ‌Creator – Other

View Clio Awards 2026 showcase

Facing 3.5M unverified hacks, Vaseline chose to surrender control and to put the brand back in the hands of the communities that owned it. Vaseline Verified is the world’s first Social R&D Lab that validates culture through science, driving +43% sales and creating a roadmap for culture-led innovation.

Client/Brand: Unilever
Product: Vaseline

Agency: Ogilvy South Africa + Ogilvy Singapore + Ogilvy UK + Ogilvy USA
(Ogilvy South Johannesburg is credited for PR)

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