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[PODCAST] Bigger, Better, Awarded: How to build case studies that actually win. With Fran Luckin, Khensani Nobanda, Kabelo Moshapalo and Xolisa Dyeshana

When four South African respected jury presidents sit down together, you listen. Between them, they’ve presided over Cannes Lions, Loeries, Dubai Lynx, and the IAB Bookmark Awards - shaping what the world calls “award-winning work.” At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, this powerhouse panel brought together Fran Luckin (CCO, VML South Africa), Khensani Nobanda (Group Executive: Marketing & Corporate Affairs, Nedbank Group), Kabelo Moshapalo (CCO, Ogilvy), and Xolisa Dyeshana (CCO, Joe Public).

2025-11-04T15:26:14+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: , , , , , , , , , |
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The Creative Process: How top ad minds come up with ideas.

Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most. 

2025-09-16T14:56:18+02:00September 16th, 2025|Categories: Editorial, Ogilvy Editorial|Tags: , |
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Craft Award Results: July 2025

This month’s IDIDTHAT.co Craft Awards were judged by two industry powerhouses who know a thing or two about craft, Mbeu 'Snooze' Kambuwa, Executive Creative Director at Ogilvy South Africa and Grant De Sousa, Director at They. A huge round of applause to Bruno Bossi from Carbon Films and Marco Raposo de Barbosa for being recognised with Best in Craft. And of course, shoutout to the whole team that brought the KFC magic to life!

2025-08-05T13:07:27+02:00August 5th, 2025|Categories: IDIDTHAT Craft Awards|Tags: , , , , , , , , , , , , , |
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Cannes Lions 2025 wrap-up, the South African winners and the work

Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.

2025-06-27T13:03:17+02:00June 27th, 2025|Categories: Cannes Lions 2025, Editorial, IDIDTHAT SHOWCASE|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |
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SOUTH AFRICA AT CANNES: Day 5 by Pete Case

As the curtains close on Cannes Lions 2025, Pete Case, CEO and Creative Chairman of Ogilvy South Africa, shares a final day full of reflection. From his time judging Creative Strategy to stepping on stage for Titanium, Pete wraps the week with insights on the power of creativity, a toast to South Africa’s wins, and a reminder that what we do, and who we do it with, really matters.

2025-06-27T10:08:06+02:00June 21st, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial|Tags: , , , , , |
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Marketer Spotlight: Behind the Craft with Bridget Harpur

Bridget Harpur, VW South Africa’s Head of Marketing, is all about telling beautifully crafted stories. Bridget proves what’s possible when marketers fight for the craft and that’s exactly why we need more of her. Case in point? The VW Tiguan ‘Life on the Mind’ commercial, which snagged Best in Craft for Direction and a Mention for VFX in IDIDTHAT’s monthly Craft Awards last year. Here’s 5-minutes with Bridget Harpur.

2025-03-13T10:20:02+02:00March 12th, 2025|Categories: Marketer Spotlight|Tags: , , |
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Creative Circle Best of the Year 2024

The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.

2025-03-12T14:35:55+02:00March 12th, 2025|Categories: Creative Circle 2024, IDIDTHAT SHOWCASE|Tags: , , , , , |
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Craft Award Results: February 2025

This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.

2025-04-08T13:26:05+02:00March 10th, 2025|Categories: IDIDTHAT Craft Awards|Tags: , , , , , , , , , , , |
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The Best of Digital & Digital Craft in South Africa 2024

Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.

2024-12-20T08:26:10+02:00December 20th, 2024|Categories: IDIDTHAT SHOWCASE, Loeries 2024|Tags: , , , , , , , |
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The Best of Radio & Radio Craft in South Africa 2024

Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 😌... you've found them.

2024-12-18T15:38:20+02:00December 18th, 2024|Categories: IDIDTHAT SHOWCASE, Loeries 2024|Tags: , , , , , , , , |
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The Best of Integrated Campaigns in South Africa 2024

We've spotlighted South Africa’s Best Integrated campaigns in 2024. View all the work and the talent behind the awards. This selection brings together all the winners from the Integrated categories recognised by the Loeries. These are the ideas that stood out, the talent that delivered, and the teams you’ll want to collaborate with on your next project.

2025-01-20T13:29:17+02:00December 18th, 2024|Categories: IDIDTHAT SHOWCASE, Loeries 2024|Tags: , , , , , , , , , , , , |
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The Best of Film & Film Craft in South Africa 2024

Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!

2024-12-11T15:44:58+02:00November 11th, 2024|Categories: IDIDTHAT SHOWCASE, Loeries 2024|Tags: , , , , , , , , , , , , , , , , , , , , , , , |
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Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.

2024-10-24T15:20:36+02:00October 24th, 2024|Categories: Editorial, Ogilvy Editorial|Tags: , , , , |
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Giant Films’ Karien Cherry blends visual craft with playful storytelling in whimsical Volkswagen Ad for Ogilvy

Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.

2024-10-07T15:39:54+02:00October 7th, 2024|Categories: Editorial, Giant Films Editorial|Tags: , , , , , |
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Meet South Africa’s Cannes Lions Judges 2024

Being selected as a judge at Cannes is a massive achievement. It’s a testament to the respect the industry has for you on an international scale. We know that while a lot of us will be basking in the glitz and canapes Cannes has to offer, these judges will be toiling away in dark rooms, sifting through all the entries to identify the most outstanding work the world has to offer. Not to mention the Cannes Lions Shortlist judges who already had to work overtime and in between their own pitches back home! We see you, and we salute you.

2024-06-13T14:47:04+02:00June 13th, 2024|Categories: Cannes Lions 2024, Editorial|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |
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South Africa’s Cannes Predictions 2024

IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!

2024-06-20T09:45:56+02:00June 11th, 2024|Categories: Cannes Lions 2024, Editorial, IDIDTHAT SHOWCASE|Tags: , , , , , , , , , , , , , , , , , , |
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IDIDTHAT Craft Awards May 2024

This month’s IDIDTHAT.co Craft Awards were judged by the man who can pull off a cap like no other, Kabelo Moshapalo, Chief Creative Officer at Ogilvy South Africa and the person with the coolest name in the industry, Xander Vander, Editor & Co-Founder at Strangelove. Congratulations to Greg Gray from Romance and Marc Algranti from Marc Algranti Music for taking home Best in Craft for May for your work on Nedbank.

2024-09-18T14:18:34+02:00June 6th, 2024|Categories: IDIDTHAT Craft Awards|Tags: , , , , , , , , , , , , , , , |
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South Africa’s D&AD Work & Winners 2024

Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!

2024-06-19T13:52:54+02:00May 27th, 2024|Categories: Editorial, IDIDTHAT SHOWCASE, One Show 2024|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |
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South Africa’s One Show Work & Winners

It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.

2024-06-19T13:39:48+02:00May 18th, 2024|Categories: Editorial, IDIDTHAT SHOWCASE, One Show 2024|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |
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