For years now, IDIDTHAT has brought together a select group of the industry’s sharpest minds to review the South African work entered into Cannes Lions and to call, ahead of the world, what they believe will rise on the global stage. Here's who's doing South Africa's predicting this year.
South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.
‘Vaseline Verified’ campaign for Unilever racks up an impressive run of Golds and Silvers, ‘Mntana ka Gogo’ bags picks up Silver and Bronze, ‘Show Ghana Love’, ‘Zuzu the Crab’ and ‘The Philipstown WireCar Grand Prix’ bring in a few more bronzes. Have a look at all the work and who won what in our Clios 2026 showcase.
The judges have spoken. Director Arthur Neumeier from Eyeforce tops this month's IDIDTHAT.co Craft Awards, with the esteemed Sibs Zihle, Creative Director at Ogilvy South Africa and Bruno Bossi, Director at Carbon Films on the judging panel. Congratulations to Arthur!
When four South African respected jury presidents sit down together, you listen. Between them, they’ve presided over Cannes Lions, Loeries, Dubai Lynx, and the IAB Bookmark Awards - shaping what the world calls “award-winning work.” At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, this powerhouse panel brought together Fran Luckin (CCO, VML South Africa), Khensani Nobanda (Group Executive: Marketing & Corporate Affairs, Nedbank Group), Kabelo Moshapalo (CCO, Ogilvy), and Xolisa Dyeshana (CCO, Joe Public).
Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most.
This month’s IDIDTHAT.co Craft Awards were judged by two industry powerhouses who know a thing or two about craft, Mbeu 'Snooze' Kambuwa, Executive Creative Director at Ogilvy South Africa and Grant De Sousa, Director at They. A huge round of applause to Bruno Bossi from Carbon Films and Marco Raposo de Barbosa for being recognised with Best in Craft. And of course, shoutout to the whole team that brought the KFC magic to life!
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
As the curtains close on Cannes Lions 2025, Pete Case, CEO and Creative Chairman of Ogilvy South Africa, shares a final day full of reflection. From his time judging Creative Strategy to stepping on stage for Titanium, Pete wraps the week with insights on the power of creativity, a toast to South Africa’s wins, and a reminder that what we do, and who we do it with, really matters.
Rappers, skaters, designers, metalheads, toymakers and nail pimps all come together in Sam Coleman’s electric new anthem for KFC and agency Ogilvy South Africa.
Bridget Harpur, VW South Africa’s Head of Marketing, is all about telling beautifully crafted stories. Bridget proves what’s possible when marketers fight for the craft and that’s exactly why we need more of her. Case in point? The VW Tiguan ‘Life on the Mind’ commercial, which snagged Best in Craft for Direction and a Mention for VFX in IDIDTHAT’s monthly Craft Awards last year. Here’s 5-minutes with Bridget Harpur.
The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.
This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.
Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.
Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 😌... you've found them.
We've spotlighted South Africa’s Best Integrated campaigns in 2024. View all the work and the talent behind the awards. This selection brings together all the winners from the Integrated categories recognised by the Loeries. These are the ideas that stood out, the talent that delivered, and the teams you’ll want to collaborate with on your next project.
Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!
Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.
Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.
Being selected as a judge at Cannes is a massive achievement. It’s a testament to the respect the industry has for you on an international scale. We know that while a lot of us will be basking in the glitz and canapes Cannes has to offer, these judges will be toiling away in dark rooms, sifting through all the entries to identify the most outstanding work the world has to offer. Not to mention the Cannes Lions Shortlist judges who already had to work overtime and in between their own pitches back home! We see you, and we salute you.