Boundless Co-CCO Fran Luckin's words never let us down. She shares the quotes and convo's that stuck with her, from creativity and career growth to why the Red Hot Chili Peppers may have cracked the code on long-term creative partnerships.
More than 200 people gathered for the first-ever South African Creative Showcase where 14 agencies and their clients presented the work they hope will make South Africa proud at Cannes Lions 2026. It was a rare and wonderful sight: competitors and clients all in one room, cheering each other's work on. A rare chance for the industry to come together and get behind Team South Africa.
Last week, South Africa’s Cannes Lions jurors made a little history. For the first time, current jurors came together with former jurors and Jury Presidents for Jury Duty, a new IDIDTHAT.co and Nedbank initiative designed to share knowledge and hard-earned lessons before they step into the world’s most influential judging rooms.
Last night, at a packed Cannes Predictions Dinner hosted by IDIDTHAT in Johannesburg, South Africa’s 2026 Cannes Contenders were revealed live to the industry. And now you can view that work right here.
On Tuesday 19 May, the IDIDTHAT Cannes Predictions Dinner returns, bigger than before, bringing together agencies, marketers, and production partners for the live reveal of South Africa’s Cannes Lions contenders for 2026, as predicted by our judges. Make sure you secure a table for your team.
For years now, IDIDTHAT has brought together a select group of the industry’s sharpest minds to review the South African work entered into Cannes Lions and to call, ahead of the world, what they believe will rise on the global stage. Here's who's doing South Africa's predicting this year.
Fran Luckin, one of South Africa’s most celebrated creative leaders joins Roanna Williams to help Boundless continue its completely madly ambitious and deeply committed pursuit of the world’s most loved ideas.
In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.
This month’s IDIDTHAT.co Craft Awards are in! With Roanna Williams, Chief Creative Officer at Boundless and Xander Vander, Editor at Strangelove at the helm, the bar was set high. The top duo who stole the spotlight this month for their work on Chicken Licken is director, Peter Pohorsky from Plank, for Direction and Werner Maritz for Cinematography. Bravo, team!
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
This month’s IDIDTHAT.co Craft Awards were judged by industry legends Roanna Williams, CCO & Co-Founder of South Africa’s brand new agency Boundless and Kim Geldenhuys, Director at 0307 Films. Congratulations to Monde who is taking away top honours this month!