We all know that feeling. A piece of work drops and your stomach sinks a little because… damn, you wish you’d did that. The idea, the craft, whatever it is, it gets under your skin in the best possible way. So instead of pretending creatives don’t get wildly jealous of good work, we decided to celebrate it. We asked some of South Africa’s top talent to look at the work released between September and December 2025 and pick the pieces they genuinely wish they’d done themselves.