On Tuesday 19 May, the IDIDTHAT Cannes Predictions Dinner returns, bigger than before, bringing together agencies, marketers, and production partners for the live reveal of South Africa’s Cannes Lions contenders for 2026, as predicted by our judges. Make sure you secure a table for your team.
On 4 June, the ACA and IDIDTHAT.co team up, with the backing of the Creative Circle, to host a special South African Creativity Showcase - a celebration of the work our industry is taking onto the global stage. Agencies, alongside their clients, will present their Cannes Lions-entered work to a live audience of senior marketers, creatives, students and industry leaders. No judging. No rankings. No awards on the day. Just a chance for the industry to come together around the work, hear from the people behind it, and build momentum behind South Africa’s Cannes representation.
For years now, IDIDTHAT has brought together a select group of the industry’s sharpest minds to review the South African work entered into Cannes Lions and to call, ahead of the world, what they believe will rise on the global stage. Here's who's doing South Africa's predicting this year.
Ster-Kinekor, the official South African representative of the Cannes Lions International Festival of Creativity, in partnership with Heineken® Beverages is proud to announce the winners of the Cannes Young Lions South Africa 2026 competition.
Big Cannes Lions news: One of the most sought-after Cannes programmes ‘See It Be It’ just dropped its 2026 cohort, and a South African name made the cut. Congrats Liesl Lategan-Kyriakou, founder and executive producer at Spitfire Films.