Ever wondered what really happens when your script lands in a marketer’s inbox? What makes them sit up, what makes them stall, and what sends your big idea straight to the bin? At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, we flipped the script and put the marketers in the hot seat. Moderated and joined by Tebogo Motsepe (Executive Head: Marketing Strategy, Nedbank), the panel pulled zero punches as Grant Macpherson (CMO, KFC South Africa), Bridget Harpur (Head of Marketing, Volkswagen Group Africa), and Star Kachisa (Head of Marketing, Spotify Sub-Saharan Africa) revealed how ideas really get judged behind closed doors.