Marketer Spotlight: Behind the Craft with Grant MacPherson

If we’re going to interrupt someone’s day, it better be with something worth watching.” That line captures how Grant Macpherson approaches marketing and why KFC Africa keeps producing standout work. In this honest and insightful read, Grant shares what it really takes to make advertising people actually want to watch.

2025-07-07T15:20:33+02:00July 3rd, 2025|Categories: Editorial, Marketer Spotlight|Tags: , |

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.