Corona. It’s Sunset Time.
Press release | Issued by Boundless | 21 July 2026
To celebrate Corona’s belief that life is best lived beyond our screens, we created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets to create the silhouette of a Corona bottle, leading you to the sunset.
A simple white chalk outline of the label completed the illusion, allowing the sun itself to become the bottle for just a few fleeting moments.
Some as videos, some as stills, no CGI. Just careful planning, perfect timing, and the reminder that nature still creates the most extraordinary spectacles, if we’re willing to step outside to see them.
Because sometimes the best invitation isn’t spoken.
It’s written in the light.
Sunset is calling.
Corona Extra ‘It’s Sunset Time’
Credits
BRAND TEAM
SAB Vice President Marketing: Vaughan Croeser
Head of Brand at Anheuser-Busch InBev: Melanie Nicholson
Marketing Manager, Corona at Anheuser-Busch InBev: Tongai Jinda
AGENCY INFO
Boundless
Chief Creative Officer: Roanna Williams
Chief Creative Officer: Fran Luckin
Executive Creative Director: Felix Kessel
Art Directors: Alexa Craner / Roanna Williams
Copywriters: Felix Kessel / Fran Luckin
Social Art Director: Lauren Dixon-Paver
Agency Producer: Lara Bayley
Chief Executive Officer: Paul Jackson
Business Unit Director: Zimkhita Sokanyile
Account Director: Tsholofelo Bodibe
Chief Strategy Officer: Stuart Walsh
PRODUCTION INFO
Photographer: David Prior
Experience Designer: Control A
Public Relations/Influencer: CSA
POST PRODUCTION INFO
Post Production Facility: Tessa Ford Post
Editor: Jamie Taylor
Grader / Colourist: Nic Apostoli
Online Artist: Gui Felix
Post Producer: Mandy Biart
AUDIO
Music / Final Mix: Audio Militia
MEDIA
Media Strategy & Buying: Dentsu
About Boundless
Boundless is an agency composed entirely of experts, making The World’s Most-Loved Ideas TM. We bring about change through Heartfelt Creativity, making work that isn’t just seen, but deeply felt. Creating lasting impacts on people, communities, and markets.
For further information or access to interviews and higher-resolution images, please contact: Paul Jackson, CEO – Boundless, paul@boundless.global
