Boundless
An agency comprised entirely of experts. Our ambition is to create The World’s Most-Loved Ideas™️
Johannesburg
Chief Executive Officer: Paul Jackson
Co-Chief Creative Officers: Roanna Williams / Fran Luckin
Chief Strategy Officer: Stuart Walsh
Boundless is an agency comprised entirely of experts, making the World’s Most-Loved Ideas™. We bring about change through Heartfelt Creativity, making work that isn’t just seen, but deeply felt. Creating lasting impacts on people, communities and markets.
2nd Floor Riverside Junction – Urban Yard
300 Bryanston Dr
Bryanston
Sandton
Gauteng
2191
Johannesburg
South Africa
CEO: Paul Jackson
[email protected]
+27 83 442 5555
FEATURED WORK
AWARDED WORK
FEATURED STORIES
Highly awarded creative minimalist joins Boundless; cuts press release announcing his arrival by 800 words.
Prominent South African creative leader Gareth Lessing, whose three-decade career includes time at TBWA\Hunt\Lascaris, Lowe Johannesburg, DDB South Africa, M&C Saatchi Abel, House of Brave, Demographica and WPP’s Coke Studio X, is the latest expert to join Boundless, an agency that famously claims it takes 15 years, a Gold Effie or a Cannes Lion just to get through the door. Fortunately, Gareth has all of these and more.
Nothing hits like Extra Cold. Except maybe a snowball.
Castle Lite has taken ‘Nothing hits like Extra Cold’ very literally, making it snow across Nigeria, Tanzania and Mozambique in its latest campaign. Created by Boundless and directed by Darling Films’ Chloe Coetsee, ‘Nothing hits like Extra Cold’ turns that first icy sip into a full-blown bar snowstorm.
Corona. It’s Sunset Time.
To celebrate Corona’s belief that life is best lived beyond our screens, Boundless created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets to create the silhouette of a Corona bottle, leading you to the sunset.
Boundless announces the appointment of Fran Luckin as Co-Chief Creative Officer of the whole world
Fran Luckin, one of South Africa’s most celebrated creative leaders joins Roanna Williams to help Boundless continue its completely madly ambitious and deeply committed pursuit of the world’s most loved ideas.
FEATURED
Highly awarded creative minimalist joins Boundless; cuts press release announcing his arrival by 800 words.
Prominent South African creative leader Gareth Lessing, whose three-decade career includes time at TBWA\Hunt\Lascaris, Lowe Johannesburg, DDB South Africa, M&C Saatchi Abel, House of Brave, Demographica and WPP’s Coke Studio X, is the latest expert to join Boundless, an agency that famously claims it takes 15 years, a Gold Effie or a Cannes Lion just to get through the door. Fortunately, Gareth has all of these and more.
Nothing hits like Extra Cold. Except maybe a snowball.
Castle Lite has taken ‘Nothing hits like Extra Cold’ very literally, making it snow across Nigeria, Tanzania and Mozambique in its latest campaign. Created by Boundless and directed by Darling Films’ Chloe Coetsee, ‘Nothing hits like Extra Cold’ turns that first icy sip into a full-blown bar snowstorm.
Corona. It’s Sunset Time.
To celebrate Corona’s belief that life is best lived beyond our screens, Boundless created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets to create the silhouette of a Corona bottle, leading you to the sunset.
CANNES DAILY DIARY: Day 2 with Fran Luckin
Boundless Co-CCO Fran Luckin's words never let us down. She shares the quotes and convo's that stuck with her, from creativity and career growth to why the Red Hot Chili Peppers may have cracked the code on long-term creative partnerships.