Boundless
An agency comprised entirely of experts. Our ambition is to create The World’s Most-Loved Ideas™️
Johannesburg
Chief Executive Officer: Paul Jackson
Co-Chief Creative Officers: Roanna Williams / Fran Luckin
Chief Strategy Officer: Stuart Walsh
Boundless is an agency comprised entirely of experts, making the World’s Most-Loved Ideas™. We bring about change through Heartfelt Creativity, making work that isn’t just seen, but deeply felt. Creating lasting impacts on people, communities and markets.
2nd Floor Riverside Junction – Urban Yard
300 Bryanston Dr
Bryanston
Sandton
Gauteng
2191
Johannesburg
South Africa
CEO: Paul Jackson
paul@boundless.global
+27 83 442 5555
FEATURED WORK
AWARDED WORK
FEATURED STORIES
FEATURED
Jury Duty, changing how South Africa shows up in Cannes
Last week, South Africa’s Cannes Lions jurors made a little history. For the first time, current jurors came together with former jurors and Jury Presidents for Jury Duty, a new IDIDTHAT.co and Nedbank initiative designed to share knowledge and hard-earned lessons before they step into the world’s most influential judging rooms.
IDIDTHAT reveals South Africa’s Cannes Lions Predictions 2026
Last night, at a packed Cannes Predictions Dinner hosted by IDIDTHAT in Johannesburg, South Africa’s 2026 Cannes Contenders were revealed live to the industry. And now you can view that work right here.
IDIDTHAT to host Cannes Predictions Dinner 2026
On Tuesday 19 May, the IDIDTHAT Cannes Predictions Dinner returns, bigger than before, bringing together agencies, marketers, and production partners for the live reveal of South Africa’s Cannes Lions contenders for 2026, as predicted by our judges. Make sure you secure a table for your team.
IDIDTHAT announces South Africa’s 2026 Cannes Lions Predictions Judges
For years now, IDIDTHAT has brought together a select group of the industry’s sharpest minds to review the South African work entered into Cannes Lions and to call, ahead of the world, what they believe will rise on the global stage. Here's who's doing South Africa's predicting this year.