Boundless
An agency comprised entirely of experts. Our ambition is to create The World’s Most-Loved Ideas™️
Johannesburg
Chief Executive Officer: Paul Jackson
Co-Chief Creative Officers: Roanna Williams / Fran Luckin
Chief Strategy Officer: Stuart Walsh
Boundless is an agency comprised entirely of experts, making the World’s Most-Loved Ideas™. We bring about change through Heartfelt Creativity, making work that isn’t just seen, but deeply felt. Creating lasting impacts on people, communities and markets.
2nd Floor Riverside Junction – Urban Yard
300 Bryanston Dr
Bryanston
Sandton
Gauteng
2191
Johannesburg
South Africa
CEO: Paul Jackson
[email protected]
+27 83 442 5555
FEATURED WORK
AWARDED WORK
FEATURED STORIES
So you want to start a Creative Agency?
In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.
FEATURED
IDIDTHAT & ACA team up for the first-ever South African Creative Showcase
More than 200 people gathered for the first-ever South African Creative Showcase where 14 agencies and their clients presented the work they hope will make South Africa proud at Cannes Lions 2026. It was a rare and wonderful sight: competitors and clients all in one room, cheering each other's work on. A rare chance for the industry to come together and get behind Team South Africa.
Jury Duty, changing how South Africa shows up in Cannes
Last week, South Africa’s Cannes Lions jurors made a little history. For the first time, current jurors came together with former jurors and Jury Presidents for Jury Duty, a new IDIDTHAT.co and Nedbank initiative designed to share knowledge and hard-earned lessons before they step into the world’s most influential judging rooms.
IDIDTHAT reveals South Africa’s Cannes Lions Predictions 2026
Last night, at a packed Cannes Predictions Dinner hosted by IDIDTHAT in Johannesburg, South Africa’s 2026 Cannes Contenders were revealed live to the industry. And now you can view that work right here.
IDIDTHAT to host Cannes Predictions Dinner 2026
On Tuesday 19 May, the IDIDTHAT Cannes Predictions Dinner returns, bigger than before, bringing together agencies, marketers, and production partners for the live reveal of South Africa’s Cannes Lions contenders for 2026, as predicted by our judges. Make sure you secure a table for your team.