Boundless
An agency comprised entirely of experts. Our ambition is to create The World’s Most-Loved Ideas™️
Johannesburg
Chief Executive Officer: Paul Jackson
Co-Chief Creative Officers: Roanna Williams / Fran Luckin
Chief Strategy Officer: Stuart Walsh
Boundless is an agency comprised entirely of experts, making the World’s Most-Loved Ideas™. We bring about change through Heartfelt Creativity, making work that isn’t just seen, but deeply felt. Creating lasting impacts on people, communities and markets.
2nd Floor Riverside Junction – Urban Yard
300 Bryanston Dr
Bryanston
Sandton
Gauteng
2191
Johannesburg
South Africa
CEO: Paul Jackson
[email protected]
+27 83 442 5555
FEATURED WORK
AWARDED WORK
FEATURED STORIES
FEATURED
IDIDTHAT announces South Africa’s 2026 Cannes Lions Predictions Judges
For years now, IDIDTHAT has brought together a select group of the industry’s sharpest minds to review the South African work entered into Cannes Lions and to call, ahead of the world, what they believe will rise on the global stage. Here's who's doing South Africa's predicting this year.
Boundless announces the appointment of Fran Luckin as Co-Chief Creative Officer of the whole world
Fran Luckin, one of South Africa’s most celebrated creative leaders joins Roanna Williams to help Boundless continue its completely madly ambitious and deeply committed pursuit of the world’s most loved ideas.
So you want to start a Creative Agency?
In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.
Craft Award Results: June 2025
This month’s IDIDTHAT.co Craft Awards are in! With Roanna Williams, Chief Creative Officer at Boundless and Xander Vander, Editor at Strangelove at the helm, the bar was set high. The top duo who stole the spotlight this month for their work on Chicken Licken is director, Peter Pohorsky from Plank, for Direction and Werner Maritz for Cinematography. Bravo, team!